Verb Acquires Lyvecom: A Strategic Move to Revolutionize Social Commerce

Deal News | Apr 17, 2025 | Globenewswire

Verb Acquires Lyvecom: A Strategic Move to Revolutionize Social Commerce

Verb Technology Company, Inc. has acquired AI video commerce platform Lyvecom in a deal valued at up to $8.5 million. The acquisition involves $3 million in cash, repayment of $1.125 million to certain investors, a $100,000 loan payoff, and issuance of $1 million in restricted shares. VERB anticipates the acquisition to bolster its MARKET.live platform, enhancing its omnichannel livestream shopping capabilities. This strategic acquisition enables VERB to leverage Lyvecom's technology to offer brands robust control over their content and customer data, pivoting them towards AI-driven video commerce solutions. The integration promises benefits like enhanced video content automation, personalized shopping experiences, and expanded analytics capabilities. VERB's MARKET.live, integrating Lyvecom’s technology, aims to drive audience engagement across multiple platforms, offering a seamless customer experience and direct brand interaction. The broader market for online video platforms is anticipated to grow significantly, highlighting the strategic importance of this acquisition for VERB.

Sectors

  • Social Commerce
  • Artificial Intelligence
  • E-commerce

Geography

  • United States – Both Verb Technology Company and Lyvecom are based in the United States, specifically in Las Vegas, Nevada, and Los Alamitos, California.

Industry

  • Social Commerce – The acquisition enhances VERB's capabilities in social commerce, allowing the company to offer an omnichannel livestream shopping experience.
  • Artificial Intelligence – Lyvecom’s AI-driven video commerce technology is central to the acquisition, underscoring VERB’s commitment to integrating AI for video content automation and personalized shopping experiences.
  • E-commerce – The deal is set to bolster VERB's MARKET.live platform, facilitating a seamless e-commerce and shopping experience across multiple channels.

Financials

  • 3,000,000 – Initial cash payment for the acquisition of Lyvecom.
  • 1,125,000 – Repayment to Lyvecom investors in S.A.F.E. instruments.
  • 100,000 – Payment to satisfy an existing loan to a Lyvecom related party.
  • 1,000,000 – Value of restricted shares issued as part of the acquisition.
  • 3,000,000 – Potential earn-out payment based on Lyvecom's performance metrics.

Participants

NameRoleTypeDescription
Verb Technology Company, Inc.AcquirerCompanyA technology company specializing in interactive video-based social commerce, operating the MARKET.live platform.
Lyvecom, Inc.Target CompanyCompanyAn AI video commerce platform focused on enhancing social commerce capabilities.
Rory J. CutaiaCEO of VERBPersonThe Chief Executive Officer of VERB, overseeing the strategic direction of the company.
Maxwell DrutCo-Founder and CEO of LyvecomPersonCo-Founder and CEO of Lyvecom, soon to be the Chief Technology Officer at MARKET.live post-acquisition.