VENU+ Announces Sale of Childrens Rides and Prize Assets to NEN
Deal News | Apr 07, 2025 | Z Capital Group LLC
VENU+, a prominent global provider of mobility, storage, and entertainment solutions for high-traffic venues, has announced a definitive agreement to sell its mall-based children's rides and prize assets to National Entertainment Network (NEN), a subsidiary of GENDA. The transaction, covering over 3,000 assets across U.S. malls, is anticipated to conclude by early Q3 2025. This strategic divestiture enables VENU+ to concentrate on enhancing its core offerings, such as smart lockers and turnkey game rooms, aiming to leverage high-traffic venues including theme parks and resorts for optimal value delivery. Z Capital Group LLC, backing this strategic move, underscores VENU+'s commitment to refining its focus to tech-enabled experiences without disrupting its current operations in malls.
Sectors
- Entertainment
- Private Equity
- Retail
Geography
- United States – The assets involved in the transaction are across U.S. malls, and the strategic focus is on high-traffic venues within the U.S.
- Japan – GENDA is a Japanese company, and its subsidiary NEN is involved in the acquisition, connecting the transaction to Japanese business interests.
Industry
- Entertainment – The article involves companies that provide entertainment solutions such as children's rides, prize assets, and other amusement-related services.
- Private Equity – Z Capital Group LLC, a private equity firm, is backing the strategic divestiture of VENU+.
- Retail – The transaction involves mall-based assets, indicating a significant retail component.
Financials
- Over 3,000 assets – The transaction involves more than 3,000 children's rides and prize assets across the U.S.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| VENU+ | Seller (Target company) | Companies | A global provider of guest mobility, storage, and entertainment solutions for retail, leisure, and amusement venues. |
| Z Capital Group LLC | Private Equity Backer | Companies | A private equity firm backing VENU+ in its strategic business moves. |
| National Entertainment Network, LLC (NEN) | Buyer | Companies | A Colorado-based subsidiary of GENDA that is acquiring the mall-based assets from VENU+. |
| GENDA | Buyer Parent Company | Companies | A Japanese company with a focus on the entertainment industry, owning subsidiary NEN. |