Venture Design Expands Further with Acquisition of Cura of Sweden

Venture Design, backed by private equity firm eEquity AB, has strengthened its position in the furniture and home decor market through the acquisition of Cura of Sweden, a company specializing in weighted blankets. This acquisition reflects Venture Design’s ongoing strategic expansion efforts, which have seen the company grow substantially through successful integrations of Dangarden and Backyard Lifestyle. Cura, recognized for its strong brand in niche markets, was acquired after a competitive bidding process as the company faced bankruptcy. Its addition is expected to drive growth by integrating its products into Venture Design’s established retail distribution. With Cura’s sales focus on the German e-commerce sector, Venture Design aims to scale its strengths further, optimizing profitability. eEquity’s involvement has propelled Venture Design's growth strategy since 2022, targeting a revenue milestone of SEK 1 billion in the near future. The acquisition highlights the broader trend of strategic add-ons and accretive purchases in a competitive but lucrative sleep health market.