Varun Monteiro to Drive Codatech's Rebranding to Finity
People | Jan 28, 2025 | Business Cloud

Varun Monteiro, the newly appointed CEO of Codatech, is leading a significant rebranding initiative as the company transforms into Finity. The shift aims to create an ecosystem of financial unity within the supply chain, targeting various segments such as end clients, agencies, payroll companies, and workers. Under Monteiro's leadership since August 2020, Codatech has expanded from a team of seven to thirty-five, achieving a 50% year-on-year growth in Annual Recurring Revenue. The rebrand is not merely cosmetic but represents a substantial shift towards becoming a remote-only enterprise capable of providing global support. Finity will replace Codatech's existing products, with the new 'Finity Back Office' set to streamline payroll and payments, addressing inefficiencies in traditional systems. Monteiro has announced plans for further growth, projecting at least a 30% development this year, despite recent structural changes. The initiative seeks to revolutionize the payment landscape for the temporary staffing sector, traditionally underserved by existing payroll solutions.
Sectors
- Financial Technology (FinTech)
- Recruitment and Staffing Services
Geography
- United Kingdom – The company operates from the UK with references to working during UK hours.
- Global – Finity aims to become a global company, providing 24/7 support across various jurisdictions.
Industry
- Financial Technology (FinTech) – The article discusses Finity's (formerly Codatech) initiative to provide innovative payroll and payment solutions within the financial technology space.
- Recruitment and Staffing Services – Finity's services target the temporary staffing sector, offering solutions that address unique payroll and payment needs.
Financials
- 50% – Year-on-year Annual Recurring Revenue (ARR) growth achieved by Codatech under Monteiro's leadership.
Participants
Name | Role | Type | Description |
---|---|---|---|
Varun Monteiro | CEO | Person | Newly appointed CEO of Codatech, overseeing the transformation into Finity. |
Codatech | Company | Target Company | Rebranding to Finity under new leadership, focused on financial unity in the supply chain. |
Accentra Technologies | Competitor | Company | Monteiro's previous company, indicating his experience in the fintech sector. |
Finity | Rebranded Company | Company | New identity for Codatech, focusing on financial unity across the supply chain. |