VanishID: CEO Protection Service Launched with $10M Investment
Deal News | Apr 22, 2025 | Bright Pixel
VanishID, formerly known as Picnic Corporation, has announced a rebranding and the launch of a new digital protection service aimed at CEOs and their families. This development is supported by a $10 million investment round spearheaded by Dell Technologies Capital, along with notable contributions from Crosslink Capital, Rally Ventures, Energy Impact Partners, Bright Pixel, and LockStep Ventures. The company provides an AI-driven solution to remove personally identifiable information (PII) from the internet, countering digital threats to executives. The new protection service offers comprehensive security features extending to family members, illustrating the narrowing gap between digital and physical safety risks for corporate leaders. The funding will be used to enhance VanishID's go-to-market strategies and its capabilities in AI-powered data remediations. Industry leaders like Mark McLaughlin and Raman Khanna underscore the importance of VanishID's unique offering in an era where executive privacy is increasingly threatened.
Sectors
- Cybersecurity
- Artificial Intelligence
- Venture Capital
Geography
- United States – The companies and executives mentioned, including Dell Technologies Capital and Mark McLaughlin, are prominent in the US tech and investment scene.
Industry
- Cybersecurity – The article discusses VanishID's efforts to provide digital executive protection, which falls under the cybersecurity industry due to its focus on protecting corporate leaders from cyber threats.
- Artificial Intelligence – VanishID's use of agentic AI to automate the removal of personal data aligns with the AI industry, highlighting advancements in AI technology for security applications.
- Venture Capital – The involvement of multiple investors and a capital infusion into VanishID indicates the role of venture capital in funding and supporting growth within tech-driven startups.
Financials
- $10,000,000 – The investment amount raised in the recent funding round for VanishID.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| VanishID | Target Company | Company | A leader in AI-powered digital executive protection, previously known as Picnic Corporation. |
| Dell Technologies Capital | Leading Investor | Company | Dell's investment arm that led the recent funding round. |
| Bright Pixel | Investor | Company | Technology investment arm of Sonae, focusing on cybersecurity investments. |
| Crosslink Capital | Investor | Company | Venture capital firm participating in the funding round. |
| Rally Ventures | Investor | Company | A venture capital firm focused on supporting early-stage companies. |
| Energy Impact Partners | Investor | Company | Investment firm supporting the development of technologies driving the energy transition. |
| LockStep Ventures | Investor | Company | A venture firm involved in the funding round. |
| Mark McLaughlin | Investor and Commentator | Person | Former CEO and Chairman of Palo Alto Networks, invested in VanishID. |
| Raman Khanna | Commentator | Person | Managing Director at Dell Technologies Capital, commented on the VanishID platform. |
| Matt Polak | CEO of VanishID | Person | CEO and Founder of VanishID, overseeing company strategy and growth. |