Van der Leij Joins Shiftmove to Lead European Expansion

Company - People | Mar 20, 2025 | Battery Ventures

Shiftmove, an innovative force in the European fleet management sector, has appointed Taco van der Leij, former Webfleet executive, as Senior Vice President International. With a comprehensive background totaling 15 years in fleet management, Van der Leij leaves an indelible mark on the industry through extensive expertise in scaling mobility operations. Underpinned by Battery Ventures' backing and directed by CEO Francine Gervazio, Shiftmove is aggressively looking to disrupt traditional fleet management by embracing AI-powered platforms that eschew legacy telematics for smarter, more automated workflows. Following the acquisition of Optimum Automotive in October 2024, the company is sharpening its focus on expanding and dominating European markets, with France as a primary target. Their aim is to deploy real-time vehicle data solutions across over one million fleet vehicles by 2027. As traditional industry players continue to grapple with rapid technological advances, Shiftmove, with Van der Leij's strategic oversight, promises transformation through tech-driven innovations.

Sectors

  • Fleet Management
  • Automotive Technology
  • Private Equity

Geography

  • France – France is a significant market for Shiftmove's expansion, especially post-acquisition of French company Optimum Automotive.
  • Europe – Shiftmove aims to consolidate and lead the European fleet management market, indicating broader geographic operations across the continent.

Industry

  • Fleet Management – This industry focuses on the management, operation, and optimization of vehicle fleets. Shiftmove operates within this space, providing AI-driven software solutions.
  • Automotive Technology – Incorporates technology-oriented solutions within the automotive sector, including vehicle data integration and AI-driven platform management. Shiftmove exemplifies this by leveraging AI and software for fleet management.
  • Private Equity – Involves investment firms investing in or acquiring companies. Battery Ventures, a private equity firm, supports Shiftmove's market strategy and growth.

Financials

    Participants

    NameRoleTypeDescription
    ShiftmoveTarget CompanyCompanyA progressive player in the European fleet management market, focused on AI-driven solutions.
    Battery VenturesInvestorCompanyA private equity firm providing financial backing to Shiftmove.
    Taco van der LeijSVP InternationalPersonAppointed as Senior Vice President International at Shiftmove, with a lengthy history in fleet management industry.
    Francine GervazioCEOPersonCEO of Shiftmove, leading the company's strategic direction for growth in the fleet management sector.
    Optimum AutomotiveAcquired CompanyCompanyA fleet technology company in France acquired by Shiftmove in October 2024.