Validity Acquires Litmus to Enhance Email Optimization
Deal News | Apr 15, 2025 | Spectrum Equity
Validity, a leader in marketing success and customer data intelligence solutions, has acquired Litmus, a prominent provider of email optimization and testing solutions. This acquisition aims to enhance Validity's platform, enabling marketers to create, optimize, deliver, and monitor high-performing email campaigns. The integration will provide customers with tools for contact data validation, design, personalization, and deliverability optimization, all while boosting engagement and ensuring maximum ROI on email campaigns. The acquisition sees Validity's growth aligned with the advancements in digital marketing personalization driven by automation and AI. Financial advisors in the transaction included Shea & Company and Barclays Capital for Validity, and Evercore for Litmus, with legal advice provided by Nixon Peabody, Weil Gotshal & Manges, and Choate Hall & Stewart.
Sectors
- Marketing Technology
- Data Intelligence
Geography
- United States – Both Validity and Litmus are U.S.-based companies, with the acquisition impacting their operations and customer base primarily in the U.S.
Industry
- Marketing Technology – The acquisition involves companies in marketing technology focused on email optimization and customer data intelligence solutions.
- Data Intelligence – Validity specializes in customer data intelligence, an integral part of its platform in enhancing marketing campaign performance.
Financials
- Not disclosed – No financial terms of the agreement were disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Validity, Inc. | Acquirer | Company | A leading provider of marketing success and customer data intelligence solutions. |
| Litmus | Target | Company | A global provider of email optimization and testing solutions. |
| Spectrum Equity | Investor | PE Firm | A private equity firm specializing in scaling companies in information economy sectors. |
| Shea & Company, LLC | Financial Advisor to Validity | Company | Provided financial advisory services to Validity in the transaction. |
| Barclays Capital, Inc. | Financial Advisor to Validity | Company | Acted as a financial advisor to Validity in the acquisition. |
| Nixon Peabody LLP | Legal Advisor to Validity | Company | Provided legal advisory services to Validity. |
| Weil, Gotshal & Manges LLP | Legal Advisor to Validity | Company | Acted as a legal advisor for Validity in the transaction. |
| Evercore | Financial Advisor to Litmus | Company | Acted as the exclusive financial advisor to Litmus. |
| Choate Hall & Stewart LLP | Legal Advisor to Litmus | Company | Provided legal advisory services to Litmus. |