Vacom Sells Minority Stake to SQ Capital's Primus
Deal News | Aug 07, 2025 | IMAP Netherlands
Vacom d.o.o., a prominent electronic goods and home appliances retailer in Croatia, has sold a minority stake to Primus, the venture capital division of SQ Capital. Vacom, established in 2006 and headquartered in Daruvar, operates 28 retail locations in smaller cities across Croatia and runs a comprehensive webshop. The company plans to expand by 14 additional retail locations in the next three years, enhance its online presence, and improve customer service. SQ Capital, based in Zagreb, focuses on investments in Southeast Europe, especially in technology, retail, and specialized manufacturing. It manages two funds, including SQ Venture for startups and Primus for small and medium enterprises, and offers wealth management services to investors. The deal will support Vacom in implementing its growth strategy, which includes significant infrastructure improvements.
Sectors
- Retail
- Investment Management
- Technology
Geography
- Croatia – Both Vacom and SQ Capital are based in Croatia, and the primary business operations are within this country.
- Southeast Europe – SQ Capital focuses its investment strategy on companies in Southeast Europe, suggesting regional significance and investment flows.
Industry
- Retail – Vacom is a retail company providing electronic goods and home appliances through its physical stores and online webshop.
- Investment Management – SQ Capital is an investment management firm providing venture capital and wealth management services.
- Technology – Particular focus includes companies within technology sectors, evident by the investment interests of SQ Capital.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Vacom d.o.o. | Target company | Company | A Croatian electronic goods and home appliances retail chain with 28 locations. |
| SQ Capital | Bidding company | Company | An investment management company based in Zagreb, Croatia, targeting investments in various sectors in Southeast Europe. |
| Primus | Venture capital fund of SQ Capital | Company | The venture capital arm of SQ Capital investing in small and medium-sized enterprises. |
| IMAP Netherlands | Advisor | Company | Provided advisory services for Vacom in the transaction. |