USU Reinforces SaaS Leadership with saasmetrix Acquisition

Deal News | Mar 04, 2025 | Thoma Bravo

USU GmbH, a leader in the European SaaS management sector, has strategically acquired saasmetrix, a SaaS management software provider, to enhance its innovation and leadership in the growing market. This acquisition, supported by Thoma Bravo, a prominent private equity firm in technology, helps USU expand its SaaS portfolio with powerful features that emphasize automation, transparency, and cost reduction. According to Gartner, by 2027, more than half of companies will utilize SaaS management platforms to tackle high costs, lack of transparency, and security risks, making effective SaaS management crucial. The acquisition offers benefits such as enhanced discovery, automated processes, optimized licensing costs, and tighter compliance and security measures. USU intends to integrate saasmetrix's technology smoothly into its existing systems, broadening its target audience from large enterprises to modern, cloud-driven companies. As part of the transition, existing saasmetrix customers will continue receiving support while benefiting from platform enhancements and innovation projects.

Sectors

  • Software as a Service (SaaS)
  • Private Equity

Geography

  • Germany – USU GmbH is headquartered in Germany, and the acquisition reinforces its position in the European market.
  • United States – Thoma Bravo, a supporting private equity firm, is based in the United States, indicating cross-border investment involvement in the acquisition.

Industry

  • Software as a Service (SaaS) – The article focuses on SaaS management, indicating the growing importance of efficiently managing software applications delivered via the cloud.
  • Private Equity – Thoma Bravo, a leading private equity investor in the technology sector, supported USU’s acquisition of saasmetrix, highlighting the role of private equity in technology investments.

Financials

    Participants

    NameRoleTypeDescription
    USU GmbHAcquirerCompanyA leading European provider in the SaaS management market, based in Germany.
    saasmetrixTargetCompanyA SaaS management software provider specializing in automation and efficient license management.
    Thoma BravoPrivate Equity SupportCompanyA private equity firm known for investments in the software and technology sector.
    Dr. Benjamin StrehlCEO of USU GmbHPersonThe executive leading USU GmbH and commenting on the strategic importance of the acquisition.
    Marcel BanmannCEO and co-founder of saasmetrixPersonCo-founded saasmetrix and shared insights on the vision and benefits of integration with USU.