USU Reinforces SaaS Leadership with saasmetrix Acquisition
Deal News | Mar 04, 2025 | Thoma Bravo
USU GmbH, a leader in the European SaaS management sector, has strategically acquired saasmetrix, a SaaS management software provider, to enhance its innovation and leadership in the growing market. This acquisition, supported by Thoma Bravo, a prominent private equity firm in technology, helps USU expand its SaaS portfolio with powerful features that emphasize automation, transparency, and cost reduction. According to Gartner, by 2027, more than half of companies will utilize SaaS management platforms to tackle high costs, lack of transparency, and security risks, making effective SaaS management crucial. The acquisition offers benefits such as enhanced discovery, automated processes, optimized licensing costs, and tighter compliance and security measures. USU intends to integrate saasmetrix's technology smoothly into its existing systems, broadening its target audience from large enterprises to modern, cloud-driven companies. As part of the transition, existing saasmetrix customers will continue receiving support while benefiting from platform enhancements and innovation projects.
Sectors
- Software as a Service (SaaS)
- Private Equity
Geography
- Germany – USU GmbH is headquartered in Germany, and the acquisition reinforces its position in the European market.
- United States – Thoma Bravo, a supporting private equity firm, is based in the United States, indicating cross-border investment involvement in the acquisition.
Industry
- Software as a Service (SaaS) – The article focuses on SaaS management, indicating the growing importance of efficiently managing software applications delivered via the cloud.
- Private Equity – Thoma Bravo, a leading private equity investor in the technology sector, supported USU’s acquisition of saasmetrix, highlighting the role of private equity in technology investments.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
USU GmbH | Acquirer | Company | A leading European provider in the SaaS management market, based in Germany. |
saasmetrix | Target | Company | A SaaS management software provider specializing in automation and efficient license management. |
Thoma Bravo | Private Equity Support | Company | A private equity firm known for investments in the software and technology sector. |
Dr. Benjamin Strehl | CEO of USU GmbH | Person | The executive leading USU GmbH and commenting on the strategic importance of the acquisition. |
Marcel Banmann | CEO and co-founder of saasmetrix | Person | Co-founded saasmetrix and shared insights on the vision and benefits of integration with USU. |