Usherpa Welcomes Laila Stout as Senior Marketing Strategist
Portfolio - People | Mar 28, 2025 | EIN
Usherpa, a leader in real estate and mortgage customer engagement platforms, announced the appointment of Laila Stout as Senior Marketing Manager. With over 13 years of experience, including her previous role as Mortgage Marketing Manager at Independent Financial, Stout's expertise spans marketing campaign management, communication, and advertising. She will be integral to growing Usherpa's brand and aiding enterprise clients in maximizing their marketing success. Usherpa has enhanced its service offerings with tools like the Pipelines task management system and AI SmartScore, contributing significantly to clients’ revenue generation. The company boasts a high user retention rate and continues to deliver impactful CRM solutions in the industry.
Sectors
- Real Estate Technology
- Marketing Technology
Geography
- United States – The article and company operations are centered in the United States, with Usherpa based in Denver, Colorado, and its executives and employees located there.
Industry
- Real Estate Technology – Usherpa develops a leading customer relationship engagement platform specifically for the real estate and mortgage industry, making this sector highly relevant.
- Marketing Technology – The article discusses Usherpa's focus on marketing innovations, including their SmartCRM and automation tools, indicating a strong presence in the marketing technology space.
Financials
- $2.5 billion – This is the additional revenue generated by enterprise partners using Usherpa's technology tools in 2024.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Usherpa | Hiring Company | Company | Usherpa is a developer of a real estate and mortgage industry Customer Relationship Engagement Platform (REP), providing technology solutions to enhance client performance. |
| Laila Stout | Senior Marketing Manager | Person | Laila Stout is the newly appointed Senior Marketing Manager at Usherpa, bringing over 13 years of industry experience. |
| Independent Financial | Former Employer | Company | Independent Financial is where Laila Stout previously worked as a Mortgage Marketing Manager. |
| Rick Grant | Public Relations | Person | Rick Grant is associated with RGA Public Relations, handling PR for Usherpa. |
| RGA Public Relations | PR Company | Company | RGA Public Relations manages public relations for Usherpa. |