urfuture Appoints 22-year-old Holly Hobbs As Chief Growth Officer

Company - People | Jun 17, 2025 | Business Cloud

A leading Gen Z career brand based in Lancashire, urfuture, has appointed 22-year-old Holly Hobbs as its Chief Growth Officer. This move follows urfuture's acquisition of Apprentivia, a Gen Z-first employer branding agency founded by Hobbs. urfuture seeks to enhance its Gen Z attraction strategy through its unique mobile-first job app and a SaaS platform for employers. The business achieved over 100 million TikTok views in 2024 and aims to consolidate its presence as a prime Gen Z career platform. Holly Hobbs, with a rich background that includes notable campaigns for companies such as British Gas, BT Group, NHS, Volkswagen, and Deloitte, will focus on scaling urfuture's employer campaigns to build the UK's leading Gen Z job platform. urfuture's founder, Tom Keighley, highlighted Hobbs's influence in Gen Z engagement, as they aim to combine her storytelling skills with urfuture's growth ambitions.

Sectors

Recruitment & HR
Technology
Social Media

Geography

United Kingdom – The article is centered around UK-based urfuture and Holly Hobbs, including the mention of large UK employers like British Gas and NHS.

Industry

Recruitment & HR – The article discusses the recruitment and appointment of Holly Hobbs as Chief Growth Officer, highlighting transformations in career engagement strategies for Gen Z.
Technology – The focus on urfuture's mobile-first job app and SaaS platform underscores advancements in technology aimed at improving job matching and candidate screening.
Social Media – With over 100 million TikTok views and a social media-centric growth plan, the industry's relevance is evident in the storytelling and engagement strategies discussed.

Financials

Participants

Name	Role	Type	Description
urfuture	Acquirer and Employer	Company	A Lancashire-based Gen Z careers brand focusing on a mobile-first job app and SaaS platforms for employers.
Holly Hobbs	Chief Growth Officer	Person	New CGO of urfuture and founder of the acquired agency Apprentivia, focusing on Gen Z career strategies.
Apprentivia	Target Company	Company	A Gen Z-first employer branding agency founded by Holly Hobbs, acquired by urfuture.
Tom Keighley	Founder	Person	The founder of urfuture, working with Holly Hobbs to integrate growth and storytelling strategies.
British Gas, BT Group, NHS, Volkswagen, Deloitte	Clients	Company	Noteworthy employers that collaborated with Apprentivia in their Gen Z engagement campaigns.