UpscaleAI Gains $5.5M to Innovate CTV Advertising
Deal News | May 12, 2025 | Newark Venture Accelerator LLC
UpscaleAI, an AI startup, recently secured $5.5 million in funding led by NVP Capital with contributions from M12. The funding will support UpscaleAI's mission to convince direct-to-consumer brands that streaming TV is a crucial performance marketing channel. UpscaleAI offers AI tools that enable brands to leverage their existing content for ad creation on streaming platforms. According to the company's pitch deck, Americans now spend more time on streaming apps compared to social media, averaging 3 hours and 9 minutes daily on streaming versus 2 hours and 14 minutes on social media. The firm highlighted that $30 billion is already being invested in U.S. streaming, indicating the lucrative opportunity in this space.
Sectors
- Artificial Intelligence
- Digital Advertising
- Private Equity/Venture Capital
Geography
- United States – The funding and market focus are directed towards the U.S., highlighting the influence on streaming and digital advertising industries in the country.
Industry
- Artificial Intelligence – UpscaleAI is an AI startup offering tools to enhance advertising strategies through streaming platforms.
- Digital Advertising – The article discusses UpscaleAI's focus on improving advertising for direct-to-consumer brands through streaming channels.
- Private Equity/Venture Capital – Newark Venture Accelerator LLC and other investors funded UpscaleAI, indicating involvement from the venture capital sector.
Financials
- $5.5M – The total amount raised by UpscaleAI in the recent funding round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| UpscaleAI | Target Company | Company | An AI startup focusing on direct-to-consumer brand advertising via streaming channels. |
| Newark Venture Accelerator LLC | PE Firm | Company | A venture capital firm that participated in UpscaleAI's funding round. |
| NVP Capital | Lead Investor | Company | The lead investor in UpscaleAI's recent funding round. |
| M12 | Investor | Company | A contributing investor in the funding round for UpscaleAI. |