Upscale AI Revolutionizes Video Ad Personalization with GenAI
Deal News | May 28, 2025 | Newark Venture Accelerator LLC
Newark Venture Accelerator LLC, operating as nvp capital, has invested in Upscale AI, a company leveraging generative AI to transform enterprise workflows, specifically within the realm of video advertising. Historically, the challenge to personalize video ads at scale has been significant, due to technological complexities and fragmented tools. However, Upscale AI, founded by repeat entrepreneurs with substantial backgrounds in martech and adtech, is breaking these barriers by offering brands a platform for the rapid development, testing, and execution of streaming TV campaigns. This development appears to be the first genuine step towards automated creative development within video ads, enabling scalability similar to that seen in digital advertising. Upscale AI's recent $5.5 million seed round, co-led by nvp capital, Eniac, and Microsoft's venture fund M12, signals strong investor confidence in their approach, which aims to synergize digital and television advertising capabilities.
Sectors
- Artificial Intelligence
- Advertising & Marketing
- Venture Capital
- Technology
Geography
- United States – While the article does not specify a location, nvp capital, Eniac, and M12 are all US-based, suggesting this investment activity is concentrated in the United States.
Industry
- Artificial Intelligence – AI industry is relevant because Upscale AI is leveraging GenAI technology to enhance video advertising workflows.
- Advertising & Marketing – Advertising and Marketing is the core industry of Upscale AI, which is focused on replatforming creative video advertising using their AI-driven solution.
- Venture Capital – Venture Capital industry is relevant as nvp capital has invested in Upscale AI, highlighting activity in early-stage funding.
- Technology – Technology sector is relevant as Upscale AI is employing technological advancements in AI to solve advertising bottlenecks.
Financials
- $5.5 million – The total amount raised in Upscale AI's seed funding round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Newark Venture Accelerator LLC (nvp capital) | Investor | Company | nvp capital is a venture capital firm that co-led the seed funding round for Upscale AI. |
| Upscale AI | Target company | Company | Upscale AI is a startup focused on using generative AI to automate and enhance video advertising personalization. |
| Eniac Ventures | Investor | Company | Eniac is a venture capital firm that co-led the seed funding round for Upscale AI alongside nvp capital. |
| M12 | Investor | Company | M12 is Microsoft's venture fund and one of the co-leaders of the seed funding round for Upscale AI. |