Untamed raises £10m to expand global reach in cat food market
Deal News | Apr 08, 2025 | Business Cloud
Untamed, a direct-to-consumer subscription cat food brand based in London, has successfully raised £10 million in a Series B funding round led by Coefficient Capital. This investment aims to bolster Untamed's growth, enhancing its brand offering and expanding its global footprint. Currently delivering high-quality, human-grade cat food to over 80,000 cats each month within the UK, Untamed positions itself within a substantial market valued at £2 billion and £10 billion across the UK and EU, respectively. The brand focuses on providing nutritionally excellent, high-meat-content meals using ingredients fit for human consumption, with a foundation in 'ancestrally inspired' dietary practices for cats. Coefficient Capital's managing partner, Andrew Goletka, joins the board, emphasizing the firm's commitment to scaling Untamed into a category-defining brand. Untamed has served over 50 million meals, achieving B-Corp status in 2024, and commits 1% of its revenue to environmental initiatives through the '1% for the planet' pledge.
Sectors
- Pet Food Manufacturing
- Direct-to-Consumer (DTC) Retail
- Venture Capital and Private Equity
Geography
- United Kingdom – Untamed is based in London and delivers cat food across the UK.
- European Union – The EU represents a significant market opportunity for Untamed, valued at £10 billion.
Industry
- Pet Food Manufacturing – Untamed is involved in manufacturing and distributing high-quality cat food, fitting into the pet food industry.
- Direct-to-Consumer (DTC) Retail – Untamed uses a subscription model to sell its cat food directly to consumers, which places it in the DTC retail sector.
- Venture Capital and Private Equity – Coefficient Capital, a venture capital firm, led the Series B funding for Untamed, relevant to this industry sector.
Financials
- £10 million – The amount raised by Untamed in its Series B funding round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Untamed | Target Company | Company | A direct-to-consumer subscription cat food brand delivering high-quality meals across the UK. |
| Coefficient Capital | Investor | Company | A venture capital firm that led the Series B funding round for Untamed. |
| Andrew Goletka | Board Member | Person | Managing partner at Coefficient Capital and new board member for Untamed. |
| Marco Pacifici | CEO & Co-Founder | Person | Co-founder and CEO of Untamed. |