Unravel: The 'TikTok of Travel' Secures $5.3M Funding
Deal News | Apr 03, 2025 | Business Cloud
Unravel, a London-based media tech platform touted as the 'TikTok of Travel', has raised $5.3 million in Series A funding. The platform harnesses AI-powered video commerce to partner with leading travel creators, delivering real, high-quality video content that reshapes travel discovery and booking. Designed to convert creator-driven videos into seamless booking options, Unravel aims to revolutionize how people plan their travel by leveraging genuine video experiences. This significant funding round was led by Nauta Capital and featured participation from Active Partners, Slingshot Ventures, Antler, and The Players Fund, which counts sports celebrities like Ben Stokes, KL Rahul, and Jessica Ennis-Hill among its investors. Unravel's CEO Vijay Anand highlights a shift in consumer behavior, where inspiration now stems from creators rather than conventional search engines. Presently, the platform is engaging with banks, insurers, and telecom firms across Asia, the Middle East, Europe, and the UK. With the new capital injection, Unravel plans to enhance its AI capabilities and expand its team, with an eye on global scaling. KL Rahul, also an investor via The Players Fund, expressed enthusiasm for how Unravel integrates AI with video to modernize the travel discovery process.
Sectors
- Media and Entertainment
- Technology
- Travel and Tourism
Geography
- United Kingdom – Unravel is based in London and focuses on expanding its operations in this region.
- Asia – The article mentions Unravel's active work with banks, insurers, and telecom companies across Asia.
- Middle East – Unravel is currently collaborating with firms across the Middle East, indicating significant operations there.
Industry
- Media and Entertainment – The article centers around Unravel, a platform combining media technology (video content) with AI to revolutionize travel discovery.
- Technology – Unravel's platform is AI-powered, emphasizing technological advancements in video commerce and AI integration.
- Travel and Tourism – The platform focuses on travel discovery and booking, aiming to innovate the travel experience through media content.
Financials
- 5.3 million – The amount of capital raised by Unravel in its Series A funding round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Unravel | Target Company | Company | An AI-driven video commerce platform aiming to revolutionize travel discovery and bookings. |
| Nauta Capital | Lead Investor | Company | A venture capital firm that led Unravel's Series A funding round. |
| Active Partners | Investor | Company | A venture capital firm participating in the funding round for Unravel. |
| Slingshot Ventures | Investor | Company | A venture capital firm that participated in the Series A round for Unravel. |
| Antler | Investor | Company | A global early-stage venture capital firm, also an investor in Unravel. |
| The Players Fund | Investor | Company | An investment firm backed by sports icons, investing in Unravel's funding round. |
| Ben Stokes | Investor | Person | A sports figure and investor through The Players Fund. |
| KL Rahul | Investor | Person | An Indian cricket star and investor via The Players Fund. |
| Jessica Ennis-Hill | Investor | Person | A sports icon and investor through The Players Fund. |
| Vijay Anand | CEO & Co-founder | Person | The CEO and co-founder of Unravel, focusing on expanding its global reach. |