Unravel Secures $7m Series A for AI-Powered Video Commerce
Deal News | Apr 03, 2025 | UK Tech Funding
Unravel, a London-based AI-powered video commerce platform, has successfully raised $7 million in a Series A funding round aimed at transforming travel booking inspired by creators’ content. This round was led by Nauta Capital, a major investor in the European B2B software sector, along with contributions from Active Partners, Slingshot Ventures, and several other prominent investors. The fresh capital is earmarked for enhancing Unravel's artificial intelligence capabilities to optimize video-commerce conversions and expanding its workforce by hiring top talent specialized in AI and machine learning. Unravel's innovative platform capitalizes on how modern consumers discover travel through engaging creator content, a trend heavily influenced by social media dynamics such as TikTok, offering a new white-label solution that incorporates an AI booking assistant for seamless travel bookings. Key participants, including experienced investors affiliated with Booking.com, are optimistic about Unravel's ability to bridge the gap between travel inspiration and bookings, aligning with broader market shifts where industries integrate travel perks and products.
Sectors
- Artificial Intelligence
- Travel Technology
- Video Content Creation
Geography
- United Kingdom – Unravel is based in London, which is central to the company’s operations and expansion efforts.
- Europe – Nauta Capital, the lead investor, is a European firm investing in B2B software, supporting Unravel’s market reach across Europe.
Industry
- Artificial Intelligence – Unravel is enhancing its AI capabilities for optimized video-commerce conversions, a core focus of their business model.
- Travel Technology – Unravel's platform is innovating the travel booking experience, transforming creator content into travel bookings.
- Video Content Creation – Unravel utilizes TikTok style video content to spark travel interest, merging content creation with commerce.
Financials
- $7 million – Total amount raised by Unravel in the Series A funding round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Unravel | Target | Company | A London-based AI-powered video commerce platform for travel bookings. |
| Nauta Capital | Investor | Company | A European B2B software investor leading the Series A funding round for Unravel. |
| Active Partners | Investor | Company | An investor participating in Unravel’s Series A funding round. |
| Slingshot Ventures | Investor | Company | An investor in the Series A round, backed by Kees Koolen, former CEO & Chairman of Booking.com. |
| Olivier Bisserier | Investor | Person | An ex-CFO of Booking.com participating as an investor in the funding round. |
| Antler | Investor | Company | A returning investor participating in Unravel's Series A round. |
| The Players Fund | Investor | Company | A fund with backers including sports icons investing in Unravel's Series A round. |