Unravel Raises £5.4m to Transform Travel with AI and Video
Deal News | Mar 04, 2025 | Active Partners
Unravel, an AI-powered video commerce platform, has raised £5.4 million in Series A funding to revolutionize travel discovery with creator-driven content. Led by Nauta Capital with contributions from Active Partners, Slingshot Ventures, Antler, and others, this round underscores Unravel's mission to enhance its AI capabilities and expand its London team. Unravel transforms travel inspiration into seamless booking experiences by partnering with top travel creators. By embedding travel into banks, airlines, and telecom ecosystems, Unravel aims to unlock new revenue streams and engage more customers across Europe, Asia, and the Middle East. This innovative platform has already significantly increased user engagement and conversions for its partners.
Sectors
- Travel and Tourism
- Artificial Intelligence
- Digital Commerce
Geography
- United Kingdom – Unravel is based in London and is expanding its operations in the UK.
- Europe – The funding round led by Nauta Capital and Unravel's planned expansion across Europe highlights its geographical focus.
- Asia – Unravel is already active in powering banks, insurers, and telecom operators across Asia, highlighting its geographic reach.
- Middle East – Unravel's platform is also operational in the Middle East, showing its broad international engagement.
Industry
- Travel and Tourism – Unravel is an AI-powered platform focused on transforming travel discovery and booking, which is a key component of the Travel and Tourism industry.
- Artificial Intelligence – Unravel utilizes artificial intelligence to enhance video-commerce conversions, making AI a core aspect of their operational capabilities.
- Digital Commerce – Unravel leverages digital commerce by enabling video content from travel creators to be turned into bookable experiences, emphasizing its role in the digital commerce sector.
Financials
- £5.4 million – Series A funding raised by Unravel.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Unravel | Target company | Company | AI-powered video commerce platform for travel discovery and booking. |
| Nauta Capital | Investor | Company | European B2B software investor leading Unravel's Series A funding round. |
| Active Partners | Investor | Company | Venture capital firm participating in Unravel's Series A funding. |
| Slingshot Ventures | Investor | Company | Investor in Unravel's Series A funding, with key LP being Kees Koolen. |
| Vijay Anand | CEO & Co-Founder | Person | CEO & Co-Founder of Unravel, discussing the company's transformative approach to travel discovery. |
| Billy Fox | Investor | Person | Investor at Active Partners expressing enthusiasm about Unravel's growth. |