Universalis Rebrands as Acrisure Portugal
Deal News | Jul 09, 2025 | Re-Insurance News
The Portuguese insurance broker Universalis has undergone a rebranding and is now operating as Acrisure Portugal Insurance Broker, following its acquisition by the global financial services firm Acrisure in 2023. This rebrand is intended to better align the company with Acrisure's global identity and support its growth plans in the region. Acrisure Portugal now operates 12 offices across the country, offering various insurance solutions to over 25,000 clients. The company's CEO, José Rodrigues, emphasized the significance of this milestone, which marks the end of a two-year integration process. Acrisure Portugal aims to maintain its management, client relationships, and operational model while benefiting from Acrisure's global strength. According to Jason Howard, President of Acrisure International, the company foresees substantial growth opportunities in the Portuguese market, leveraging the expertise of local management and staff. Despite the changes in branding, Acrisure Portugal will continue to operate under Portugal's Autoridade de Supervisão de Seguros e Fundos de Pensões, adhering to existing legal and regulatory requirements.
Sectors
- Insurance
- Financial Services
Geography
- Portugal – Portugal is the primary location where the rebranding of Universalis to Acrisure Portugal is occurring, indicating the geographical focus of the business operations.
Industry
- Insurance – The article pertains to the insurance industry as it discusses the rebranding and integration of an insurance broker company under a larger financial entity.
- Financial Services – Financial services encompass the activities of Acrisure and its global operations, highlighting its role in insurance and broader financial solutions.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Universalis | Target Company | Company | Previously a Portuguese insurance broker now rebranded as Acrisure Portugal following its acquisition. |
| Acrisure | Bidding Company | Company | A global financial services firm that acquired Universalis, leading to the rebranding to Acrisure Portugal. |
| José Rodrigues | CEO of Acrisure Portugal | Person | Chief Executive Officer of the now rebranded Acrisure Portugal, overseeing the integration and alignment process. |
| Jason Howard | President, Acrisure International | Person | President of Acrisure International, highlighting growth opportunities in the Portuguese market post-acquisition. |
| Autoridade de Supervisão de Seguros e Fundos de Pensões (ASF) | Regulator | Government | The regulatory authority overseeing insurance and pension funds operations in Portugal. |