UnameIT Partners with Main Capital to Expand in the Automotive Software Sector
Deal News | Jan 08, 2025 | Main Capital Partners

Main Capital Partners has made a strategic investment in UnameIT, a Dutch automotive software provider, marking its entry into the burgeoning automotive software market. UnameIT, established in 1996 and based in Woerden, provides a comprehensive suite of software solutions for the commercial and aftersales processes of automotive dealerships and OEMs across the Benelux region. This partnership allows Main to utilize its expertise in B2B software to support UnameIT's strategy for international expansion, particularly into the DACH region, with ambitions to grow through organic means and targeted acquisitions. UnameIT, currently serving over 500 large-scale dealers and automotive entities including OEMs and leasing firms, plans to use this collaboration to further innovate in digital transformation and solidify its stance as a leading European automotive software supplier.
Sectors
- Automotive Software
- Private Equity
- B2B SaaS
Geography
- Netherlands – UnameIT, the target company, is headquartered in Woerden, the Netherlands, and serves the Benelux region.
- DACH Region – The article mentions strategic expansion into the DACH region (Germany, Austria, Switzerland), emphasizing geographic growth ambitions.
Industry
- Automotive Software – The article discusses UnameIT, a provider of software solutions to automotive dealerships and companies, highlighting its role in digitizing automotive sales and aftersales processes.
- Private Equity – Main Capital Partners, a private equity firm, is investing in UnameIT, indicating significant interest and strategic expansion within the automotive software market.
- B2B SaaS – The partnership involves SaaS offerings related to business-to-business transactions, specifically targeting the automotive sector’s commercial needs.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
UnameIT | Target | Company | A Dutch automotive software provider offering a suite of solutions for dealerships and automotive companies, aiming for European expansion. |
Main Capital Partners | Investor | Company | A private equity firm investing in UnameIT to leverage its B2B software expertise for driving growth and digital transformation in the automotive sector. |
Robert van Adelerhof | CEO | Person | CEO of UnameIT, expressing expectations for the growth and international expansion of the company through the new partnership. |
Jeffrey Sanya | Investment Director | Person | Investment Director at Main Capital Partners, overseeing the investment in UnameIT and its strategy to become a leading European player. |