UNA Watch Raises Over £200,000 for Modular Sports Watch

Deal News | Apr 07, 2025 | Business Cloud

UNA Watch Raises Over £200,000 for Modular Sports Watch

Edinburgh-based startup UNA Watch is challenging the dominance of giants like Apple and Garmin with its innovative, modular, and repairable sports watch. The wearable tech company's fundraising campaign on Kickstarter has surpassed £200,000 in under 48 hours, signifying a strong market interest in sustainable wearables. The UNA Watch features easily replaceable parts, USB-C charging, and a focus on durability, aiming to address the increasing demand for repairable devices, a trend also noted in the electronics industry. UNA Watch plans to deliver its first watch units by August 2025 and secured additional funding from SFC Capital and Scottish EDGE, totalling £300,000. The firm is pursuing new opportunities in both consumer and B2B markets, emphasizing strategic expansion in the U.S. with marketing and celebrity endorsements. UNA Watch, which has ambitions beyond watches to include modular bike computers, aims to capture a five percent market share in the growing global running watch market, potentially reaching $50 million in revenue.

Sectors

  • Wearable Technology
  • Crowdfunding
  • Venture Capital

Geography

  • United Kingdom – UNA Watch is based in Edinburgh, Scotland, and has received support from UK-based initiatives such as Scottish EDGE, making the UK a primary geography.
  • United States – With notable backers from the U.S. and strategic marketing plans focusing on American consumers, the U.S. is a key market for UNA Watch.

Industry

  • Wearable Technology – The article revolves around the development and funding of a new wearable tech product, the UNA Watch, which falls under the wearable technology industry.
  • Crowdfunding – The crowdfunding aspect via Kickstarter is a critical component of UNA Watch's strategy to launch its product, thus relating to the crowdfunding industry.
  • Venture Capital – The involvement of SFC Capital and the investment strategies to penetrate the U.S. market tie the article to the venture capital sector.

Financials

  • £200,000 – The amount raised by UNA Watch through Kickstarter in under 48 hours for their modular sports watch.
  • £300,000 – Investment amount from SFC Capital for UNA Watch.
  • £100,000 – Prize money awarded to UNA Watch from Scottish EDGE.
  • $50 million – UNA Watch's revenue target within five years, capturing 5% of the global running watch market.

Participants

NameRoleTypeDescription
UNA WatchTarget CompanyCompanyUNA Watch is the company developing the modular sports watch and seeking to disrupt the market led by companies like Apple and Garmin.
Lewis AllisonCEO and FounderPersonLewis Allison is the CEO and founder of UNA Watch, responsible for leading the company's vision and strategy.
SFC CapitalInvestorCompanySFC Capital is a venture capital firm that invested £300,000 in UNA Watch.
Scottish EDGEAward ProviderCompanyScottish EDGE awarded UNA Watch a top prize of £100,000, supporting early-stage businesses.