Ultrack Systems to Acquire Better Pets in Strategic Growth Move

Ultrack Systems Inc., a diversified technology and asset management company, announced its entry into a Memorandum of Understanding to acquire Better Pets, a health-focused pet product brand. This acquisition aims to diversify Ultrack’s operations into the rapidly growing pet wellness segment, a market projected to reach $350 billion globally by 2027. Better Pets, which is under the Better Health Sciences portfolio, is renowned for its health-conscious pet products. The acquisition provides Ultrack with immediate entry into the U.S.'s booming pet sector, opportunities for synergy across North America, and potential access to the projected $2.9 billion U.S. pet CBD market by 2026. The MOU entails entering definitive agreements with standard due diligence, with the transaction anticipating closure and integrating operations by mid-2025.