tvScientific Secures $25.5M in Series B to Revolutionize CTV Advertising

Deal News | Feb 04, 2025 | Progress Ventures Inc/MA

No summary available.

United States – The article references companies and investors primarily based in the United States and addresses the market strategies and growth in the North American CTV advertising space.

Advertising Technology – The article discusses tvScientific's platform, which innovates in the space of CTV advertising to provide performance-based metrics akin to those in online advertising.
Media and Entertainment – The discussion around the transformation of the TV advertising market highlights its intersection with media consumption and the growth potential in connected TV spaces.
Investment Management – The article features a significant funding round involving multiple venture capital firms and highlights evolving investment strategies in tech-driven advertising solutions.

Name	Role	Type	Description
tvScientific	Target Company	Company	A performance advertising platform for CTV, aiming to expand its market reach and technology.
Progress Ventures	Investor	Company	A venture capital firm involved in the Series B funding round for tvScientific.
NewRoad Capital Partners	Lead Investor	Company	Led the Series B funding round for tvScientific.
Roku	Investor	Company	A significant player in the CTV space participating in the funding round to enhance performance advertising capabilities.
Second Alpha Partners	Investor	Company	First-time investor in tvScientific, contributing to the Series B funding round.
Norwest Venture Partners	Existing Investor	Company	Continued its support in the Series B funding round for tvScientific.
S4S Ventures	Existing Investor	Company	Continued its investment in tvScientific's Series B round.