TSG Consumer Partners Expands Portfolio with Acquisition of EoS Fitness
Deal News | May 12, 2025 | Ropes & Gray
TSG Consumer Partners, a notable private equity firm with a focus on consumer brands, has expanded its involvement in the fitness industry by acquiring EoS Fitness. The details of the transaction, which was announced on May 12, were not disclosed. EoS Fitness, known for its value-oriented gym memberships, operates over 175 gym locations across several states including Arizona, Florida, and California. TSG Consumer has a history of successful investments in the fitness sector, having previously invested in brands like Planet Fitness and Sunshine Fitness. The acquisition was facilitated by the legal expertise of Ropes & Gray, with a team led by partners such as Sandy Boer and associates providing comprehensive legal support across multiple domains including private equity, IP transactions, tax, and real estate.
Sectors
- Fitness Industry
- Private Equity
- Legal Advisory
Geography
- United States – EoS Fitness operates over 175 locations in several US states, including Arizona, Florida, and California, marking the geographical focus of the acquisition.
Industry
- Fitness Industry – The acquisition involves EoS Fitness, a significant player in the fitness sector with numerous gym locations.
- Private Equity – TSG Consumer Partners is a private equity firm specializing in consumer brands, involved in the acquisition of EoS Fitness.
- Legal Advisory – Ropes & Gray provided legal counsel for the transaction, highlighting the role of legal advisory in private equity deals.
Financials
- Not Disclosed – The financial terms of the acquisition of EoS Fitness by TSG Consumer Partners were not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| TSG Consumer Partners | Acquirer | Company | A leading private equity firm focused on consumer brands, acquiring EoS Fitness to expand its portfolio in the fitness industry. |
| EoS Fitness | Target Company | Company | A fitness company offering high value and low price gyms with over 1.5 million members and more than 175 locations. |
| Ropes & Gray | Legal Advisor | Company | A law firm providing comprehensive legal services for TSG Consumer Partners in the acquisition of EoS Fitness. |