TrustRadius Joins HG Insights to Form AI-Powered Revenue Growth Giant

HG Insights, a prominent provider of data-driven insights for B2B go-to-market strategies, has acquired TrustRadius, renowned for its buyer intelligence bolstered by genuine customer reviews. The partnership between these two companies aims to deliver the most comprehensive AI-powered revenue growth intelligence solutions available. This acquisition integrates HG Insights' unparalleled market and account intelligence with TrustRadius' dependable B2B buyer insights. The resulting unified platform is designed for B2B marketing, sales, strategy, and revenue operations teams, offering them the ability to leverage industry-leading buyer intent data and in-market lead generation. This new capability strengthens the identification and engagement of best-fit accounts, thereby enhancing strategic planning and go-to-market execution. The strategic move marks a collaborative mission towards empowering B2B buyers and sellers with actionable intelligence, effectively bridging the gap between market analysis and execution. This acquisition empowers HG Insights and TrustRadius to set a new benchmark for go-to-market intelligence, enabling large enterprises to navigate digital and AI transformations more effectively.