Trustly Completes Strategic Merger with SlimPay
Deal News | Nov 01, 2024 | EIN

Trustly, an extensive provider of payment solutions in the gaming industry, has officially finalized its acquisition of SlimPay, a specialist in recurring payment systems. Originally announced on August 29, the acquisition awaited and has now received the green light from French regulatory authorities. Both companies aim to transform the European recurring payments landscape with Trustly leveraging its broad reach and Open Banking technology, and SlimPay contributing its specialized services and relationships with brands across various industries like media and transportation. Trustly Group CEO Johan Tjrnberg emphasized the merger's potential to revolutionize the market through combined technology and expertise, noting the attraction of global brands to their enhanced pan-European service. SlimPay CEO Jerome Traisnel expressed the merger's significance for innovation in billing and subscription services. Trustly also introduced Azura, a personalized payment engine to optimize user experience, which will likely integrate SlimPay's capabilities to improve efficiency.
Sectors
- Financial Technology & Payments
- Gaming & Entertainment
- Insurance & Utilities
- Transportation & Media
Geography
- Europe – The merger of Trustly and SlimPay affects the European market, as the companies aim to redefine recurring payments on the continent.
- France – France is particularly pertinent because SlimPay is regulated by the French banking supervision authority, which had to approve the acquisition.
Industry
- Financial Technology & Payments – This industry is relevant as Trustly and SlimPay are both key players in the financial technology sector, specializing in online and recurring payment services.
- Gaming & Entertainment – The industry is applicable since Trustly has a strong presence within the gaming sector, providing payment solutions to customers within this field.
- Insurance & Utilities – These industries are relevant as SlimPay has relationships with brands in these sectors, providing recurring payment services.
- Transportation & Media – SlimPay's involvement with companies in transportation and media marks the relevance of these industries in the context of recurrent payment processing improvements.
Financials
- Not specified – The financial terms of the deal, including the acquisition price and potential changes in valuation, were not disclosed in the article.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Trustly | Bidding Company/Buyer | Company | |
| SlimPay | Target company | Company | |
| French Banking Supervision Authority | Regulatory Body | Government | |
| Johan Tjrnberg | CEO of Trustly | People | |
| Jerome Traisnel | CEO of SlimPay | People |