Trusted Raises £1m to Revolutionize Customer Advocacy in B2B
Deal News | Apr 25, 2025 | Business Cloud
Trusted, a UK-based technology startup founded by industry veterans, has secured £1 million in a pre-seed funding round led by Fuel Ventures. The company is focused on transforming how B2B enterprises use customer advocacy to drive growth and retention. Trusted's platform is a combination of advisory services and scalable SaaS, aiming to convert satisfied customers into brand advocates. The funding will accelerate platform development, which is already revenue-generating and serving enterprise clients. Trusted's advisory board is composed of senior leaders from major companies like ServiceNow and BNP Paribas, showing a deep commitment to revolutionizing B2B sales through customer-led strategies. Fuel Ventures recognized the startup's potential to define a new category within the tech market and is eager to support its early-stage growth.
Sectors
- Technology
- Venture Capital
- B2B Services
Geography
- United Kingdom – Both Trusted and Fuel Ventures are based in the United Kingdom, and the investment is aimed at accelerating the growth of a UK-based startup.
Industry
- Technology – Trusted is a technology startup that provides a SaaS platform for B2B enterprises to harness customer advocacy.
- Venture Capital – The article discusses an investment by Fuel Ventures, a venture capital firm, into the startup Trusted.
- B2B Services – Trusted targets the B2B sector by offering services that help enterprises convert customers into advocates.
Financials
- £1m – The amount raised by Trusted in a pre-seed funding round led by Fuel Ventures.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Trusted | Target company | Company | A UK-based technology startup focused on transforming customer advocacy for B2B enterprises. |
| Fuel Ventures | Investor | Company | A venture capital firm that led the £1m pre-seed funding round for Trusted. |
| Emma Roffey | Co-CEO of Trusted | Person | Co-CEO of Trusted, advocating for a customer-led growth approach. |
| Mark Pearson | Managing Partner at Fuel Ventures | Person | Managing Partner at Fuel Ventures, expressed excitement about investing in Trusted. |
| ServiceNow, Fortinet, TeamViewer, Freshworks, BNP Paribas and Natilik | Advisory Board Companies | Companies | Companies whose senior leaders provide advisory support to Trusted. |