Trove Acquires German Leader reverse.supply to Boost Global Presence
Deal News | Apr 22, 2025 | Wilson Sonsini Goodrich & Rosati, Professional Corporation
On April 14, 2025, Trove, a prominent player in branded resale and customer trade-in, announced its acquisition of reverse.supply, a leading company in the European branded resale market, based in Germany. This strategic acquisition is part of Trove's global expansion strategy, particularly focusing on strengthening its presence in Europe. The acquisition was facilitated by legal advice from Wilson Sonsini Goodrich & Rosati, along with collaboration from Noerr Partnerschaftsgesellschaft mbB, a notable European law firm. This move signifies Trove's commitment to becoming a leading global entity in the branded resale sector.
Sectors
- Branded Resale
- Legal Advisory
- Mergers and Acquisitions
Geography
- Germany – The home country of reverse.supply, the company acquired by Trove in the European branded resale market.
- United States – The location of Trove and Wilson Sonsini Goodrich & Rosati, highlighting the cross-border nature of the acquisition.
- Europe – The region targeted by Trove for expansion through the acquisition of reverse.supply.
Industry
- Branded Resale – This sector is focused on the resale of branded goods, where companies like Trove provide platforms for consumers to trade in and resell branded items.
- Legal Advisory – Wilson Sonsini Goodrich & Rosati's involvement positions them within the legal advisory sector, providing specialized guidance for mergers and acquisitions.
- Mergers and Acquisitions – This acquisition is a strategic M&A activity designed to enhance Trove's market position and expansion capabilities.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Trove | Acquirer | Company | A leader in the branded resale and customer trade-in market, aiming to expand globally. |
| reverse.supply | Target | Company | A German-based leader in the European branded resale market, acquired by Trove. |
| Wilson Sonsini Goodrich & Rosati | Legal Advisor | Company | A professional corporation advising Trove on the acquisition transaction. |
| Noerr Partnerschaftsgesellschaft mbB | Legal Advisor | Company | Collaborated with Wilson Sonsini in advising Trove on the acquisition. |