Travers Smith Facilitates Rust-Oleum's Acquisition of Star Brands Group
Deal News | May 06, 2025 | Travers Smith LLP
Travers Smith LLP has successfully advised RPM International Inc., a NYSE-listed company known for its specialty coatings, sealants, and building materials, in its strategic acquisition of the UK-based Star Brands Group. This acquisition, executed for RPM's subsidiary Rust-Oleum, significantly strengthens Rust-Oleum's position in the expanding sector of household cleaners by incorporating The Pink Stuff, a renowned brand in cleaning products with a rapidly growing market presence and innovative branding strategies. Travers Smith's team, led by Corporate Partner William Howard and including a comprehensive advisory pool from tax, competition, real estate, technology, employment, and environmental risk teams, worked closely with Calfee, Halter & Griswold to manage this complex cross-border transaction.
Sectors
- Legal Services
- Chemicals
- Consumer Goods
Geography
- United States – RPM International Inc. is a NYSE-listed company based in the United States.
- United Kingdom – The Star Brands Group, the acquisition target, is based in the UK.
Industry
- Legal Services – Travers Smith provided legal advisory for the acquisition transaction.
- Chemicals – RPM International operates in the specialty coatings and sealants market.
- Consumer Goods – Star Brands and its product, The Pink Stuff, are significant players in the consumer goods sector, particularly household cleaning products.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| RPM International Inc. | Bidding Company | Company | A NYSE-listed global company known for its specialty coatings, sealants, and building materials. |
| Star Brands Group | Target Company | Company | A UK-based company known for The Pink Stuff, a leading brand in household cleaning products. |
| Rust-Oleum | Subsidiary of Bidding Company | Company | A subsidiary of RPM International Inc., acquiring Star Brands to expand its cleaners business. |
| Travers Smith LLP | Legal Advisor | Company | Provided comprehensive legal advisory for the acquisition of Star Brands Group. |
| Calfee, Halter & Griswold | Legal Advisor | Company | Collaborated with Travers Smith on the cross-border transaction. |