Trade Me to Acquire 50% Stake in Stuff Digital

Deal News | Jun 03, 2025 | Aim Group

Trade Me, a prominent horizontal marketplace operating in New Zealand, has announced its agreement to acquire a 50% stake in the digital arm of Stuff Group, a leading New Zealand-based news publisher. The partnership aims to capitalize on the synergies between Trade Me's digital marketplace capabilities and Stuff Digital's media reach, enhancing the user experience and augmenting advertising revenue streams for both entities. While the financial specifics of the transaction remain under wraps, this strategic investment underscores Trade Me's commitment to expanding its digital presence and diversified service offerings within the region.

Sectors

  • Digital Marketplace
  • Media and Publishing

Geography

  • New Zealand – Both Trade Me and Stuff Group are headquartered in New Zealand, and the transaction involves the acquisition of a New Zealand-based digital business.

Industry

  • Digital Marketplace – Trade Me operates within the digital marketplace sector, offering an online platform for buying and selling consumer goods, and the acquisition of Stuff Digital aligns with its interests in expanding digital services.
  • Media and Publishing – Stuff Group is a key player in New Zealand's media and publishing industry, making this sector highly relevant to the acquisition of its digital business by Trade Me.

Financials

  • Not disclosed – The financial terms of the acquisition have not been disclosed to the public.

Participants

NameRoleTypeDescription
Trade MeAcquirerCompanyTrade Me is a New Zealand-based horizontal marketplace renowned for facilitating consumer-to-consumer sales similar to platforms like eBay.
Stuff GroupTarget CompanyCompanyStuff Group is a leading news publisher in New Zealand, known for its comprehensive digital news services.
Anders SkoeCEO of Trade MePersonAnders Skoe is the CEO of Trade Me, overseeing the company's strategic direction and its recent acquisition decisions.