Toyota Acquires 40% Stake in Astra’s Used-Car Unit for $120M
Deal News | May 07, 2025 | Aim Group
In a strategic move, Toyota Motor Asia has acquired a 40% stake in Indonesia-based Astra's used-car unit, PT Astra Digital Mobil (ADMO), for $120 million. This acquisition was executed through a combination of new share subscriptions and the purchase of existing shares. Despite Toyota's significant investment, Astra retains a majority shareholder position with a 60% stake via its subsidiary, PT Astra Digital Internasional (ADI). ADMO's key assets include OLX.co.id and OLXMobbi, a prominent digital platform for used goods and a hybrid used-car marketplace, respectively. This collaboration aims to revamp Indonesia's fragmented used-car market by integrating Astra's automotive network with Toyota's global technology and distribution expertise. The partnership's goal is to provide improved access to a range of vehicle services, driving greater demand for reliable and affordable mobility solutions across Indonesia. OLXMobbi, rebranded from Astra's consolidated used-car businesses, reported selling 27,000 vehicles in 2024 and anticipates 10% growth in 2025.
Sectors
- Automotive
- E-commerce
Geography
- Indonesia – The acquisition targets an Indonesian used-car unit owned by Astra, a local conglomerate.
- Japan – Toyota, the Japanese automotive giant, is the acquiring company.
Industry
- Automotive – The article involves Toyota, a major automotive company, expanding into the used-car sector in Indonesia.
- E-commerce – The involvement of OLX.co.id and OLXMobbi highlights the role of online retail and marketplace platforms in the transaction.
Financials
- $120 million – The value of the acquisition for a 40% stake in PT Astra Digital Mobil by Toyota.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Toyota Motor Asia | Purchaser | Company | A division of Japan-based Toyota involved in acquiring a stake in Astra's used-car unit. |
| PT Astra Digital Mobil (ADMO) | Target Company | Company | The used-car unit of Astra in which Toyota has acquired a stake. |
| Astra | Vendor | Company | An Indonesia-based conglomerate that owns a controlling stake in PT Astra Digital Mobil. |
| OLX.co.id | Other Company - Digital Platform | Company | One of Indonesia's largest digital retail sites for used goods, part of ADMO's assets. |
| OLXMobbi | Other Company - Used-Car Marketplace | Company | A hybrid online-to-offline used-car marketplace operated by ADMO. |
| Djony Bunarto Tjondro | President Director of Astra | Person | Provided insights on the strategic significance of the partnership with Toyota. |
| Hao Quoc Tien | Deputy CEO of Toyota Motor Asia | Person | Commented on the importance of Astra as a longstanding partner in the collaboration. |