Think360 Secures £100k Backing to Fuel Growth
Deal News | Jan 30, 2025 | Business Cloud

The Hull-based AI software company, Think360, has successfully secured a £100,000 investment from the NPIF II fund, managed by Mercia Debt Finance. This funding aims to provide additional working capital for the accelerated growth of Think360, which has seen significant progress since launching its proprietary software products in 2021. The company has secured over £1 million in new contracts recently and has a potential pipeline of £4 million in additional business opportunities. The new capital injection will assist Think360 in creating three additional jobs and undertaking more projects as it expands its team. The CEO of the company, Martin Lauer, highlights the expansion potential in the global market, worth an estimated $50 billion, driven by AI's influence on sectors such as ports and logistics. Think360 supports fields like crane monitoring and industrial equipment management. The NPIF II fund targets Northern England's smaller businesses, providing loans ranging from £25,000 to £2 million and equity investments of up to £5 million, to facilitate start-up, scale-up, or sustained business growth.
Sectors
- Artificial Intelligence
- Software Development
- Investment and Finance
Geography
- United Kingdom – Think360 is based in Hull, UK, and the NPIF II fund focuses on providing financial support to businesses in the North of England.
Industry
- Artificial Intelligence – Think360 specializes in developing AI-powered software products aimed at various industries such as logistics and engineering.
- Software Development – The firm's core business involves creating bespoke software solutions, making it a key player in the software development industry.
- Investment and Finance – The funding round, managed by Mercia Debt as part of the NPIF II initiative, falls under investment and finance activities aimed at supporting business growth.
Financials
- 100,000 GBP – Investment secured by Think360 from NPIF II to support business growth.
- 1,000,000 GBP – Value of new contracts secured by Think360 in recent weeks.
- 4,000,000 GBP – Potential value of new business opportunities in Think360's pipeline.
- 50,000,000,000 USD – Global market opportunity identified by Think360's CEO for AI advancements.
Participants
Name | Role | Type | Description |
---|---|---|---|
Think360 | Target company | Company | Hull-based AI software business expanding its AI product offerings and workforce. |
NPIF II | Investor | Company | Northern Powerhouse Investment Fund II, providing investment support to Northern England businesses. |
Mercia Debt | Manager of NPIF II | Company | Manages the NPIF II fund investments, supporting regional growth through financial investments. |
Martin Lauer | CEO of Think360 | Person | Leading Think360 towards growth through strategic business and product development. |
Rebecca Pickering | Representative of Mercia Debt | Person | Advocates for supporting businesses at the forefront of technological advancement. |
Ian Crowder | Director and Shareholder of Think360 | Person | Part of the leadership team since 2021, contributing to the strategic direction of Think360. |
Tony Grimes | Director and Shareholder of Think360 | Person | Part of the leadership alongside Ian Crowder, instrumental in company operations since 2021. |