The Providore: New Chapter Begins as Ownership Changes Hands
Deal News | Apr 09, 2025 | PR Newswire Cision VIVOS
The Providore Singapore Pte. Ltd., an esteemed lifestyle F&B brand, has been successfully sold to industry veterans through Vino Vibe Pte. Ltd. and SingFire Capital Pte. Ltd. under the advisory of VIVOS Pte. Ltd. This strategic transaction marks the exit of founder Robert Collick, whose visionary approach made The Providore a beloved name in Singapore's food scene. As new ownership takes the reins, they intend to build upon the brand's foundational strengths and enrich its reputation, proposing innovative concepts while maintaining beloved elements like its café, bakery, deli, and retail. The aim is to extend its unique lifestyle experience beyond a local context, promoting quality living and global culinary exchange. VIVOS Pte. Ltd. facilitated this seamless transfer, instilling confidence in the brand’s continued success.
Sectors
- Food and Beverage
- Retail
- Corporate Services
Geography
- Singapore – The entire transaction and company operations revolve around Singapore, where The Providore was founded and VIVOS Pte. Ltd. is based.
Industry
- Food and Beverage – This industry is relevant as The Providore operates within the F&B sector, offering cafes, bakeries, and delis.
- Retail – The Providore includes a retail component, offering premium grocery items, an integral part of the brand's lifestyle experience.
- Corporate Services – VIVOS Pte. Ltd. operates in business advisory and corporate services which facilitated the transaction.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| The Providore Singapore Pte. Ltd. | Target Company | Company | A leading lifestyle F&B brand known for its cafes, bakeries, delis, and retail experiences. |
| Robert Collick | Founder and Seller | Person | The founder of The Providore, who is exiting the company as part of this transaction. |
| Vivo Vibe Pte. Ltd. | Acquirer | Company | One of the acquiring companies taking over The Providore, comprising experienced F&B industry professionals. |
| SingFire Capital Pte. Ltd. | Acquirer | Company | Co-acquirer of The Providore alongside Vino Vibe, involved in investment and management. |
| VIVOS Pte. Ltd. | Corporate Advisor | Company | A business advisory firm in Singapore that advised Robert Collick on the sale of The Providore. |