The Marketing Practice Names James Clifton as CEO

Portfolio - People | Dec 10, 2024 | Newswire Business

The Marketing Practice, a prominent B2B marketing agency, has appointed James Clifton as Chief Executive Officer. Clifton, who previously served as the CEO of MISSION Group, will take up his new role on January 2, 2025. With a strong background in digital marketing and agency leadership, Clifton aims to drive growth and strengthen the client base globally for The Marketing Practice. The agency specializes in brand activation, account-based marketing, and demand generation, boasting an impressive client portfolio. Clifton's experience in building effective marketing networks aligns with The Marketing Practice's focus on client and employee experience, positioning him well to lead the agency through economic challenges and achieve sustainable growth. Clive McNamara, the agency's founder, expresses confidence in Clifton's ability to enhance the firm's capabilities for the benefit of its clients and teams.

Sectors

Marketing and Advertising

Geography

United Kingdom – The Marketing Practice, where the new CEO is being appointed, is based in the UK, and the new CEO, James Clifton, has extensive experience in UK-based agencies.

Industry

Marketing and Advertising – The article is centered around the appointment of a CEO in a marketing agency, demonstrating a focus on B2B marketing strategies including brand activation and account-based marketing.

Financials

Participants

Name	Role	Type	Description
The Marketing Practice	Target Company	Company	A global B2B marketing agency specializing in brand activation, ABM, demand generation, and channel marketing.
James Clifton	CEO	Person	Appointed as the CEO of The Marketing Practice, formerly CEO at MISSION Group.
MISSION Group	Previous Employer	Company	A collective of digital marketing and communications agencies where James Clifton served as CEO.
Clive McNamara	Founder and Non-executive Director	Person	Founder and non-executive director of The Marketing Practice.