The CW Appoints Michael Perman as Sports SVP

Portfolio - People | Feb 13, 2025 | EIN

The CW Appoints Michael Perman as Sports SVP

The CW Network has announced the appointment of Michael Perman as its Senior Vice President of Sports. Perman will be responsible for the strategy, programming, and media rights of The CW's expanding sports division. Reporting directly to President Brad Schwartz, he is set to operate from their New York headquarters. This strategic hire aligns with The CW's ambitions to grow its sports content to around 400 hours annually, including major programming such as NASCAR, WWE, and Inside The NFL. Perman brings a wealth of experience with a history at major sports media entities such as NBC and Aggregate Sports, and has overseen a range of high-profile sports deals and programming. His mandate with The CW is to solidify the network's position as a premier destination for live sports content, leveraging relationships across the sports industry to foster growth and engagement.

Sectors

  • Broadcasting and Media
  • Sports Management

Geography

  • United States – The primary activities and corporate management mentioned in the article are based in the United States, particularly focusing on The CW's New York headquarters and its country-wide broadcast services.

Industry

  • Broadcasting and Media – The article discusses The CW Network's strategies and structural management in broadcasting sports events, making this relevant to the broadcasting and media industry.
  • Sports Management – With Michael Perman's new role entailing oversight of live sporting events and programming, this article is pertinent to the sports management industry.

Financials

    Participants

    NameRoleTypeDescription
    The CW NetworkEmployerCompanyThe CW Network is a broadcasting company making significant strides in growing its sports content division.
    Michael PermanSenior Vice President of SportsPersonMichael Perman has been appointed as the Senior Vice President of Sports at The CW Network with extensive experience in sports media.
    Aggregate SportsPrevious EmployerCompanyA media agency where Michael Perman previously held a senior role overseeing global media rights.
    NBC SportsFormer EmployerCompanyMichael Perman previously managed major sports programming acquisitions and scheduling here.