Tencent Partners with Esports World Cup Foundation for Expansion in China
Deal News | Feb 17, 2025 | Tencent Holdings Ltd
The Esports World Cup Foundation (EWCF) has announced a strategic partnership with Tencent Holdings Ltd., appointing Tencent E-sports as its official partner in China. This collaboration aims to expand the footprint of the Esports World Cup (EWC) in China by leveraging Tencent's vast networks and expertise in esports. The agreement was formalized during the Empower Esports Worldwide Series in Shenzhen, China. As part of the partnership, a dedicated Development Team will be established to improve the visibility and engagement of the EWC. Tencent will contribute marketing expertise and operational support to connect Chinese esports more closely with the global EWC ecosystem. Mars Hou, Vice President of Tencent Games, expressed commitment to integrating the Chinese market with the global competitive gaming event. Similarly, Thamer Al Shuaibi of EWCF highlighted the importance of China in their global vision, leveraging Tencent's leadership to provide new opportunities for Chinese esports participants. Looking forward, the Esports World Cup 2025 in Riyadh, Saudi Arabia, is set to bring together global gaming communities, showcasing cross-game competitions and rewarding top players and clubs with substantial prizes.
Sectors
- Esports
- Technology
Geography
- China – The partnership specifically targets the expansion of the Esports World Cup in China, leveraging China's significant market role.
- Saudi Arabia – The Esports World Cup 2025 will be held in Riyadh, highlighting Saudi Arabia's role in the global esports stage.
Industry
- Esports – The article focuses heavily on esports, highlighting the strategic partnership between Tencent and the Esports World Cup Foundation to enhance the esports industry in China and globally.
- Technology – Tencent, as a major technology player, is heavily involved in applying its technological expertise to enhance the esports sector.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Tencent Holdings Ltd. | Strategic Partner | Company | A leading technology and entertainment conglomerate engaged as a strategic partner with expertise in esports. |
| Esports World Cup Foundation | Event Organizer | Company | Organizer of the Esports World Cup, committed to expanding its reach and presence globally. |
| Mars Hou | Vice President of Tencent Games | Person | Key spokesperson underscoring Tencent's commitment to the partnership and esports integration. |
| Thamer Al Shuaibi | Chief of Staff at EWCF | Person | Represents EWCF's mission and strategic vision in expanding the Esports World Cup's global influence. |