TBX Sells to Selerix with Expert Financial Advice from First Analysis
Deal News | Feb 11, 2025 | First Analysis Venture Capital
First Analysis Venture Capital served as the exclusive financial advisor for The Benefits eXpert® (TBX), a company specializing in employee benefits technology, in its recent sale to Selerix. TBX provides an engagement, education, and administrative platform aimed at enhancing employee benefits management. The buyer, Selerix, is known for its cloud-based benefits administration and communications solutions. This transaction signifies a strategic partnership between TBX and Selerix, facilitated by First Analysis's expertise in navigating complex financial deals within the employee benefits technology sector.
Sectors
- Employee Benefits Technology
- Cloud-Based Solutions
Geography
- United States – The companies involved, TBX and Selerix, as well as the financial advisor, First Analysis, are likely based in the United States, a significant market for employee benefits technology.
Industry
- Employee Benefits Technology – This industry focuses on technology solutions for managing employee benefits, including engagement, education, and administration, as exemplified by TBX.
- Cloud-Based Solutions – Selerix, the buyer, provides cloud-based benefits administration solutions, highlighting the relevance of cloud technology in modern business services.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| First Analysis Venture Capital | Financial Advisor | Company | A venture capital firm that also provides financial advisory services, as demonstrated by their role in facilitating the sale of TBX to Selerix. |
| The Benefits eXpert® (TBX) | Target Company | Company | An employee benefits technology company known for its platform that enhances engagement, education, and administration of employee benefits. |
| Selerix | Buyer | Company | A company that specializes in providing cloud-based benefits administration and communications solutions. |