Target: Bartlett Makes Key Hire Ahead of US Expansion
Portfolio - People | Mar 25, 2025 | Business Cloud
Steven Bartlett, renowned for his appearance on Dragons Den, is making strategic moves in anticipation of his expansion to the United States. Jules Davies Marriott has been appointed to oversee the operations as Bartlett aims to establish a seamless Anglo-American presence. The move follows Bartlett's signing with WME, a top talent agency. Bartlett's private office, which comprises over 50 companies, will benefit from Davies Marriott's vast experience accrued in roles such as COO for Simon Cowell's empire and Chief of Staff to Dame Zaha Hadid. Her responsibilities will include content and IP monetization, brand partnerships, and expanding global market reach, focusing on the US operations. Bartlett lauds Davies Marriott as an unparalleled strategic operator, indicating her significant role in his ambitious American venture. Her past achievements include the acquisition of Syco Entertainment's remaining shares from Sony and securing a substantial franchise deal for Got Talent. Bartlett's increasing influence in media and business is symbolized by this strategic hire, positioning him strongly for his upcoming US endeavors.
Sectors
- Entertainment
- Technology
- Media
Geography
- United States – Relevant as Bartlett plans to expand his business operations to the US.
- United Kingdom – Bartlett is currently based in the UK and his business has its roots there.
Industry
- Entertainment – Relevant due to Bartlett's deal with WME, a leading talent agency, and Syco Entertainment's operations in the industry.
- Technology – Bartlett’s role as a tech entrepreneur and his private office's focus on tech-driven ventures justify this classification.
- Media – Bartlett's private office involves media operations, and his podcast success is related to media.
Financials
- $125m – Value of deal secured against the Got Talent franchise.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Steven Bartlett | Main Individual | Person | Entrepreneur and star of Dragons Den, expanding his ventures to the US. |
| Jules Davies Marriott | Chief of Staff | Person | Appointed to lead Bartlett’s private office and US transition. |
| Amy Golding | CEO of Private Office | Person | Newly appointed CEO at Steven Bartlett's private office. |
| WME (William Morris Endeavor) | Talent Agency | Company | Represents Steven Bartlett in the US. |
| FlightStory | Company | Company | Steven Bartlett’s company where Jules Davies Marriott is currently employed. |
| Syco Entertainment | Target Company in Previous Transaction | Company | Acquired by Simon Cowell, with Marriott playing a key role. |
| Sony Music | Vendor Company in Previous Transaction | Company | Sold its shares in Syco Entertainment. |