Tangas Appointed as New CEO of Oliver at Brandtech
Company - People | Jul 09, 2025 | Business Cloud
Digital marketing group Brandtech has appointed Angela Tangas as the new global CEO of its in-house marketing specialist, Oliver. Tangas, former group CEO of Dentsu UK & Ireland, will also take on the role of chief strategy officer at Brandtech, leading efforts to promote AI-first marketing. She succeeds Oliver's founder Simon Martin, who transitions to a chairman role. Under Martin’s leadership, Oliver tripled in size after its acquisition by Brandtech. Brandtech's CEO, David Jones, emphasizes the role of technology and AI in marketing, further accentuated by the company’s in-house AI platform, Pencil. Tangas will officially start in September 2025, joining during a pivotal time where AI is revolutionizing brand marketing. Alongside, Emma Cookson and Daniel Floyed have been promoted to joint chief client officers, focusing on scaling AI marketing efforts for Brandtech’s major clients.
Sectors
- Digital Marketing
- Artificial Intelligence
- Corporate Strategy
Geography
- United Kingdom – Angela Tangas was formerly the group CEO of Dentsu UK & Ireland, making the UK relevant to the article.
- Global – Brandtech is a global company and the article discusses its global marketing strategies and operations.
Industry
- Digital Marketing – The article discusses a digital marketing firm and its focus on enhancing AI-driven marketing efforts.
- Artificial Intelligence – AI is central to the strategy and operations discussed, highlighting the use of the Pencil platform for AI-generated marketing assets.
- Corporate Strategy – The article focuses on appointments and strategic shifts towards AI-first marketing within the Brandtech Group.
Financials
- 8m – Related to Team17's parent firm deal announcement, although not directly connected to Brandtech's narrative.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Brandtech | Digital Marketing Company | Company | A digital-only marketing group focused on AI and transformative marketing technologies. |
| Angela Tangas | Incoming CEO of Oliver and Chief Strategy Officer at Brandtech | Person | Appointed as the new global CEO of Oliver and chief strategy officer at Brandtech. |
| Oliver | In-House Marketing Specialist | Company | An in-house marketing specialist under Brandtech, focusing on AI-driven content creation. |
| Simon Martin | Chair | Person | Founder and longtime CEO of Oliver, now transitioning to the role of chair. |
| Emma Cookson | Joint Chief Client Officer | Person | Promoted to focus on implementing AI marketing at scale for Brandtech’s top clients. |
| Daniel Floyed | Joint Chief Client Officer | Person | Promoted to focus on implementing AI marketing at scale for Brandtech’s top clients. |