Talon Acquires Out of Home Masters to Expand Benelux Presence
Deal News | Jan 21, 2025 | Equistone Partners Europe
Equistone Partners Europe has announced its portfolio company, Talon, a global out-of-home (OOH) media agency, has acquired Out of Home Masters, a prominent independent OOH specialist in the Netherlands. Founded in 2015 by Frank Hardenberg, Out of Home Masters has made significant strides in the Dutch OOH market with its innovative, data-driven campaigns. With the acquisition, Talon, which holds offices in multiple global locations and has a growing presence in the U.S., solidifies its position in the Benelux market and underlines its strategy to lead the OOH advertising sector globally. This move complements previous acquisitions in Canada and the U.S. and follows Talon's ambitious growth agenda since Equistone's investment in 2022. Equistone's strategy emphasizes buy-and-build, integrating new technologies, and expanding talent to dominate the global OOH market.
Sectors
- Media and Advertising
- Private Equity
Geography
- Netherlands – Out of Home Masters, the acquired company, is the largest independent OOH specialist in the Netherlands, indicating the transaction impacts this geographical market.
- United Kingdom – Talon is headquartered in London, making the UK a significant geographical focus in the transaction.
- Benelux – The acquisition of Out of Home Masters provides Talon access to the broader Benelux market, a strategic region for expansion.
Industry
- Media and Advertising – The acquisition is within the media and advertising sector, specifically focusing on out-of-home media solutions which play a crucial role in marketing strategies worldwide.
- Private Equity – Equistone Partners Europe, a private equity firm, is supporting its portfolio company Talon, highlighting the role of private equity in driving strategic business growth and acquisition strategies.
Financials
- Undisclosed – The financial terms of the Talon's acquisition of Out of Home Masters have not been disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Talon | Buyer | Company | A global independent Out-of-Home media agency headquartered in London. |
| Out of Home Masters | Target | Company | The largest independent OOH specialist in the Netherlands founded by Frank Hardenberg. |
| Equistone Partners Europe | Private Equity Firm | Company | A private equity firm supporting its portfolio company, Talon, with acquisitions. |
| Frank Hardenberg | Founder | Person | Founder of Out of Home Masters and former Managing Director in various media companies. |
| Paul Harper | Representative | Person | An executive at Equistone involved in the buy-and-build strategy for Talon. |
| Tristan Manuel | Representative | Person | An executive at Equistone highlighting the strategic importance of the Dutch market. |
| Sue Frogley | Global CEO | Person | CEO of Talon, commenting on the strategic alignment of the acquisition. |