Talabat Completes Acquisition of InstaShop, Boosting MENA Leadership
Deal News | Mar 06, 2025 | Zawya
Talabat Holding plc, a leading MENA region on-demand delivery platform, announced the successful completion of its acquisition of InstaShop Ltd from Delivery Hero SE for USD 32 million. With this acquisition, completed on February 25, 2025, InstaShop becomes a wholly-owned subsidiary, further enhancing Talabat's Grocery and Retail offerings and expanding its partner network. InstaShop will retain its brand identity but integrate its operations to leverage synergies across the platforms. Positioned to improve technology and operational efficiencies, the acquisition positions Talabat to reinforce its stronghold in the MENA online marketplace, achieving a pro forma 2024 Grocery and Retail GMV exceeding USD 2.5 billion. InstaShop, founded in 2015 and headquartered in Dubai, UAE, played a significant role in the 2024 Grocery and Retail market with a 16% GMV growth to USD 631 million. Both companies expect to see benefits from optimized operations, shared resources, and a broadened partner reach. Leadership from both companies expressed enthusiasm for the collaboration, envisioning substantial growth and innovation opportunities moving forward.
Sectors
- E-commerce
- On-Demand Delivery
- Retail
Geography
- Middle East and North Africa (MENA) – Talabat and InstaShop primarily operate in this region, with business growth strategies focused on leveraging regional partnerships and operations.
- United Arab Emirates – Both Talabat and InstaShop are headquartered in Dubai, UAE, and have significant business operations here.
- Egypt – InstaShop has expanded operations within Egypt, contributing to its growth statistics and regional impact.
Industry
- E-commerce – The industry is centered around online marketplaces and platforms facilitating consumer transactions for goods such as groceries and personal care, directly relevant to the operations of Talabat and InstaShop.
- On-Demand Delivery – Companies involved operate platforms that provide rapid delivery services, as demonstrated by Talabat's business model in delivering groceries, food, and convenience products.
- Retail – Relates to the sale of consumer goods. Both Talabat and InstaShop focus heavily on delivering retail products to consumers.
Financials
- USD 32 million – Total consideration for the acquisition of InstaShop by Talabat.
- USD 631 million – InstaShop's Gross Merchandise Value (GMV) for the year 2024.
- USD 2.5 billion – Talabat's pro forma Grocery and Retail GMV for 2024 post-acquisition.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Talabat Holding plc | Acquiring Company | Company | A leading on-demand online ordering and delivery platform in the MENA region. |
| InstaShop Ltd | Target Company | Company | An online marketplace for grocery delivery in the MENA region, founded in 2015. |
| Delivery Hero SE | Selling Company | Company | Global provider of online food delivery services, previously owning InstaShop before selling it to Talabat. |
| Tomaso Rodriguez | Chief Executive Officer of Talabat | Person | Leads Talabat's strategic growth, including the acquisition of InstaShop. |
| Nikola Cabarkapa | Chief Executive Officer of InstaShop | Person | Oversees InstaShop operations and new integration with Talabat. |