Talabat Acquires InstaShop in Strategic MENA Expansion
Deal News | Mar 10, 2025 | Zawya

Talabat Holding has completed the acquisition of InstaShop Limited, one of MENA's leading online grocery marketplaces, from Delivery Hero. This strategic move is set to strengthen Talabat's grocery and retail market position by expanding its partner network across the region. With the acquisition, Talabat's pro forma Grocery and Retail Gross Merchandise Value (GMV) for 2024 is projected to exceed $2.50 billion, bolstering its regional market leadership. The deal was concluded for a total of $32 million, fully financed through Talabat's internal cash reserves. The acquisition is expected to yield significant operational and technological synergies for both companies as integration efforts are already in progress. Talabat's shares have been trading on the Dubai Financial Market (DFM) under the symbol TALABAT since December.
Sectors
- E-commerce
- Retail
- Technology
Geography
- MENA – The acquisition focuses on expanding networks in the Middle East and North Africa region, a critical geography for Talabat.
- Dubai, UAE – Talabat has its shares listed on the Dubai Financial Market, making the UAE a significant geography for the company.
Industry
- E-commerce – The article is centered on the acquisition of an online grocery delivery marketplace, signaling significant activity within the E-commerce sector.
- Retail – InstaShop's role in grocery and retail highlights the retail industry's relevance as Talabat aims to augment its retail offerings.
- Technology – The deal's focus on technology synergies underlines the importance of technological advancement in the companies' growth strategies.
Financials
- $32 million – The total consideration for the acquisition of InstaShop by Talabat.
- $2.50 billion – The projected pro forma Grocery and Retail GMV for Talabat in 2024 following the acquisition.
Participants
Name | Role | Type | Description |
---|---|---|---|
Talabat Holding | Acquirer | Company | A leading online food and grocery delivery platform in the MENA region, aiming to expand its market reach. |
InstaShop Limited | Target Company | Company | An online grocery delivery marketplace known for its presence in the MENA region. |
Delivery Hero | Selling Company | Company | A global leader in food delivery service, which sold InstaShop to Talabat. |