Syrenis Bolsters Leadership with Key C-Suite Appointments

Portfolio - People | Mar 13, 2025 | Business Cloud

Syrenis Bolsters Leadership with Key C-Suite Appointments

Warrington-based consent and preference management firm, Syrenis, is celebrating its 25th anniversary by appointing Martin Audcent as CFO and Paul Glynn as CSO, following Adam Binks' recent appointment as CEO. The company, which manages over 1.2 billion customer records globally, aims to more than double its revenue in the next five years under its new leadership team. Martin Audcent, who brings prior experience as CFO at SysGroup and associate finance director at NCC Group, will oversee Syrenis' financial strategy and compliance. Paul Glynn, joining from Nasdaq-listed Digimarc, will enhance the company's sales strategy, building on his track record of growth and client relations. CEO Adam Binks has emphasized that these appointments align with Syrenis' strategy of transforming data protection into a strategic advantage for its Fortune 500 clients. The company is poised for significant growth, leveraging data privacy as a business driver in industries like pharmaceuticals, finance, and automotive.

Sectors

  • Consent and Preference Management
  • Data Privacy and Compliance
  • Technology and Software

Geography

  • United Kingdom – Syrenis is based in Warrington, UK, marking it as a key location for the company's operations and strategic decisions.

Industry

  • Consent and Preference Management – Syrenis operates in this industry, providing solutions to manage customer consent and preferences, which are essential for compliance and customer relationship management.
  • Data Privacy and Compliance – The focus on data privacy as a strategic business driver and compliance with regulatory requirements is central to Syrenis' market offering.
  • Technology and Software – Syrenis provides software solutions for data management, relevant to a digital-first strategy and technology realms.

Financials

    Participants

    NameRoleTypeDescription
    SyrenisTarget CompanyCompanyA company specializing in consent and preference management, celebrating its 25th anniversary with strategic leadership appointments.
    Martin AudcentCFOPersonNewly appointed CFO of Syrenis, previously CFO at SysGroup and associate finance director at NCC Group.
    Paul GlynnCSOPersonNewly appointed CSO of Syrenis, formerly with Nasdaq-listed Digimarc.
    Adam BinksCEOPersonRecently appointed CEO of Syrenis, emphasizing transformation and strategic data protection.
    SysGroupPrevious employer of Martin AudcentCompanyAIM-listed firm where Martin Audcent served as CFO.
    NCC Group plcPrevious employer of Martin AudcentCompanyCompany where Martin Audcent held the position of associate finance director.
    DigimarcPrevious employer of Paul GlynnCompanyNasdaq-listed company where Paul Glynn worked before joining Syrenis.