Symbl.ai Acquired by Invoca Empowering AI-Powered Sales
Deal News | May 28, 2025 | PR Newswire Cision Invoca
Invoca, a leader in AI-driven revenue execution platforms, has announced its acquisition of Symbl.ai, an AI-driven human intelligence platform. This acquisition aims to enhance Invoca's platform with advanced AI capabilities from Symbl.ai, enabling brands to create seamless buying experiences across various digital, voice, and messaging channels. Symbl.ai's technology, including its LLM trained on human dialogue and tools for real-time agent assistance, promises to optimize and personalize customer interactions, thereby boosting conversion rates and revenue growth. Key benefits of integrating Symbl.ai include the ability to orchestrate buyer journeys with AI, amplify human interactions in contact centers, and drive automation and efficiency across revenue teams. The move comes amid a rapidly evolving AI landscape in commerce and customer engagement, as stated by experts and Invoca's CEO, Gregg Johnson. Financial advisory services for the deal were provided by Wedbush Securities.
Sectors
- Artificial Intelligence
- Technology
- Customer Relationship Management (CRM)
Geography
- United Kingdom – The article is published in London, highlighting Invoca's international operations and market focus in the UK.
- United States – Both Invoca and Symbl.ai are US-based companies, driving home the significant technology innovation and business synergy from this region.
Industry
- Artificial Intelligence – The article discusses the integration of AI capabilities into business processes, underscoring the relevance of AI in driving revenue and enhancing customer experience.
- Technology – Both Invoca and Symbl.ai operate in the technology sector, providing digital solutions for business efficiency and customer engagement.
- Customer Relationship Management (CRM) – The focus on improving buyer journeys and customer interactions aligns with CRM solutions, highlighting the role of AI in advancing this sector.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Invoca | Acquirer | Company | Invoca is an AI-powered revenue execution platform that helps brands orchestrate buyer journeys. |
| Symbl.ai | Target Company | Company | Symbl.ai is an AI-driven human intelligence platform focused on understanding human conversations across multiple channels. |
| Gregg Johnson | CEO of Invoca | Person | Chief Executive Officer of Invoca, commenting on the strategic acquisition. |
| Surbhi Rathore | Co-founder | Person | Co-founder of Symbl.ai, contributing to the development of its AI technology. |
| Toshish Jawale | Co-founder | Person | Co-founder of Symbl.ai, playing a key role in creating its proprietary AI models. |
| Wedbush Securities | Financial Advisor | Company | Provided financial advisory services for the acquisition. |
| Ian Jacobs | VP and Lead Analyst | Person | VP and Lead Analyst at Opus Research, providing insights on the market implications of the acquisition. |