Swan Raises €42M to Lead Embedded Finance Revolution
Deal News | Feb 03, 2025 | Eight Roads Services UK Ltd

Swan, a prominent player in the European embedded finance sector, has successfully raised €42 million in its latest funding round. The investment was chiefly led by Eight Roads, with substantial participation from notable existing investors such as Lakestar, Accel, Creandum, Hexa, and Bpifrance. This financial boost is intended to support Swan's expansion across Europe and accelerate their product innovation strategies. Embedded finance, which allows businesses to seamlessly incorporate financial services like accounts, payments, and cards into their platforms, represents a burgeoning market forecasted to reach $185 billion globally, with immense growth potential untapped. Under the stewardship of CEO Nicolas Benady, Swan aims to be at the leading edge of this transformative movement, poised to advance the fintech domain substantially. This funding underscores the growing significance of embedded solutions, which are perceived as pivotal within the future landscape of financial technology.
Sectors
- Financial Technology
- Investment Management
Geography
- Europe – Swan is focusing on expanding its reach across Europe, which is a significant geographical focus of the article.
Industry
- Financial Technology – Embedded finance is a key component of the financial technology sector, enabling the merger of financial services with non-financial platforms to enhance customer experience.
- Investment Management – The article discusses a significant investment round led by Eight Roads, making Investment Management a relevant industry category.
Financials
- €42 million – The total amount raised by Swan in the latest funding round led by Eight Roads.
Participants
Name | Role | Type | Description |
---|---|---|---|
Swan | Target Company | Company | A European leader in embedded finance solutions, aiming to expand and innovate its offerings. |
Eight Roads Services UK Ltd. | Lead Investor | Company | A private equity firm leading the latest funding round for Swan. |
Lakestar | Investor | Company | An existing investor in Swan participating in the funding round. |
Accel | Investor | Company | An existing investor in Swan participating in the funding round. |
Creandum | Investor | Company | An existing investor in Swan participating in the funding round. |
Hexa | Investor | Company | An existing investor in Swan participating in the funding round. |
Bpifrance | Investor | Company | An existing investor in Swan participating in the funding round. |
Nicolas Benady | CEO of Swan | Person | CEO of Swan, leading the company's efforts in the embedded finance sector. |