SURJ Sports Investment Partners with Kings League to Launch MENA Edition

Deal News | Jun 06, 2025 | White & Case LLP

Global law firm White & Case LLP has advised SURJ Sports Investment on a landmark joint venture with Kings League, spearheading the launch of Kings League MENA. This strategic expansion introduces the seven-a-side football league, originally founded by Gerard Piqué, to the MENA region. The league is acclaimed for its unique blend of competitive play and digital-first strategies, redefining fan engagement. Scheduled to debut in Saudi Arabia, this venture marks the seventh international iteration of Kings League, which operates in several major countries including Spain and Brazil. The deal was facilitated by a specialized team from White & Case, underscoring their expertise in complex international legal transactions.

Sectors

Sports and Entertainment
Legal Services

Geography

MENA Region – The newly formed Kings League MENA will operate in this region, with Saudi Arabia hosting the inaugural season.
Global – The Kings League has a global reach with operations in multiple countries, and this expansion increases its international footprint.

Industry

Sports and Entertainment – The article discusses the launch of a new football league, which is a major event in the sports and entertainment industry.
Legal Services – White & Case LLP's involvement as an advisor highlights the legal services industry as a key player in structuring international joint ventures.

Financials

Participants

Name	Role	Type	Description
SURJ Sports Investment	Joint Venture Partner	Company	A partner in the new Kings League MENA joint venture.
Kings League	Joint Venture Partner	Company	The innovative seven-a-side football league founded by Gerard Piqué, expanding into MENA.
White & Case LLP	Legal Advisor	Company	Advised on the formation of the joint venture between SURJ Sports Investment and Kings League.
Gerard Piqué	Founder	Person	Founder of the Kings League, involved in its international expansion.