Supermetrics Acquires Relay42 to Unify Real-Time Marketing Intelligence

Supermetrics, a leading marketing intelligence company, has acquired Relay42, a real-time customer data platform, to create a unified platform for data-driven marketing activation. This merger combines Supermetrics' marketing intelligence capabilities with Relay42's technology to deliver an end-to-end platform that integrates data performance, customer behavior, and revenue outcomes. The new platform enhances marketing workflows through a no-code infrastructure and real-time data solutions, enabling businesses to deliver personalized customer experiences across multiple channels. Both Supermetrics and Relay42 aim to empower marketers globally with advanced data insights, aiming to strike a balance between data analysis and actionable intelligence.