Suomen Avustajapalvelut Expands Ownership with Verso and CapMan

Deal News | Aug 05, 2025 | Verso Capital Oy

Suomen Avustajapalvelut Expands Ownership with Verso and CapMan

Suomen Avustajapalvelut, a prominent Finnish personal assistance service provider, is witnessing a change in its ownership structure as Verso Fund III and Armada Credit Partners invest in the company. They join forces with the company's founders, Jerry Pasanen and Taneli Tenhovuori, marking a significant transformation in the ownership dynamics. Previously, CapMan Growth was the largest shareholder but now exits its pivotal role, while still maintaining a reinvestment in the firm. This strategic shift is directed at bolstering Suomen Avustajapalvelut's operations as a frontrunner in the industry, while also enhancing its service reach and quality. Founded in 2017, Suomen Avustajapalvelut has swiftly grown into a major player, focusing on delivering efficient home care services without compromising on quality or responsibility. The company's revamped ownership aims to underscore sustainable, responsible growth along with an emphasis on elevating the quality of customer experience. This restructuring provides it with the requisite resources and expertise to further its mission of improving the lives of individuals with chronic illnesses, disabilities, and injuries across Finland.

Sectors

  • Healthcare Services
  • Private Equity & Investment

Geography

  • Finland – Suomen Avustajapalvelut is based in Finland and the primary operations and expansion efforts are focused within the country.
  • Nordic Region – Verso Capital and CapMan operate extensively within the Nordic region, hence their activities and investment strategies have regional significance.

Industry

  • Healthcare Services – Suomen Avustajapalvelut operates within the healthcare industry, providing personal assistance services that improve the lives of individuals with disabilities, chronic illnesses, and injuries.
  • Private Equity & Investment – The involvement of Verso Capital, Armada Credit Partners, and CapMan Growth indicates significant activity in private equity investment within the sector.

Financials

  • €6.4 billion – The assets under management by CapMan, emphasizing their financial influence and capacity in the region.

Participants

NameRoleTypeDescription
Suomen Avustajapalvelut OyTarget CompanyCompanyOne of Finland's largest personal assistance service providers, focusing on high-quality, client-focused services.
Verso Capital OyBidding CompanyCompanyA Nordic private equity firm investing in European B2B businesses, specialized in buy-out and carve-out transactions.
Armada Credit PartnersCo-InvestorCompanyA firm involved as a co-investor in the acquisition of Suomen Avustajapalvelut.
CapMan GrowthSelling CompanyCompanyPreviously the largest owner of Suomen Avustajapalvelut, now exits as the major shareholder but retains a reinvestment.
Jerry PasanenCompany Management / CEOPersonCEO and one of the founders of Suomen Avustajapalvelut.
Taneli TenhovuoriCompany Management / FounderPersonCo-founder of Suomen Avustajapalvelut.
Mika SuomelaPartnerPersonPartner at Verso Capital involved in the investment in Suomen Avustajapalvelut.
Anssi KariolaManaging PartnerPersonManaging Partner at Verso Capital, contributing to the strategic investment in the company.