Suomen Avustajapalvelut Enhances Ownership for Growth
Deal News | Aug 05, 2025 | Capman Growth
Suomen Avustajapalvelut, a prominent Finnish provider of personal assistance services, is spreading its wings as it diversifies its ownership structure. Private equity firms Verso Capital and Armada Credit Partners have invested in the company, joining existing founders Jerry Pasanen and Taneli Tenhovuori. Despite relinquishing its dominant holding, CapMan Growth retains a minor stake, offering continued expertise to aid Suomen Avustajapalvelut's industry-leading progression. Established in 2017, the company rapidly ascended to greatness, driven by its commitment to client autonomy and entrepreneurial transparency. Its ties with CapMan Growth since 2021 saw exponential growth in financial and personnel metrics, culminating in over 3,000 assistant hires. As it forges ahead, Suomen Avustajapalvelut aims to further enhance the lives and choices of individuals with chronic conditions.
Sectors
- Healthcare Services
- Private Equity
Geography
- Finland – Suomen Avustajapalvelut is a Finnish company, and the expansion of its ownership structure involves local contributors.
- Nordic Region – CapMan is a Nordic private equity firm, and Verso Capital operates across northern Europe, indicating regional significance.
Industry
- Healthcare Services – Suomen Avustajapalvelut operates within the healthcare industry, particularly focusing on personal assistance services for individuals with chronic illnesses, disabilities, and injuries.
- Private Equity – CapMan Growth and Verso Capital's involvement highlights the role of private equity in supporting and managing investments for growth in businesses like Suomen Avustajapalvelut.
Financials
- Over 3,000 – Number of assistants employed by Suomen Avustajapalvelut, illustrating its size and growth in the sector.
- 6.4 billion – Assets under management by CapMan, indicating its financial strength and capability.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Suomen Avustajapalvelut Oy | Target Company | Company | A Finnish company providing personal assistance services, aiming to enhance client autonomy and service quality. |
| CapMan Growth | Selling Company | Private Equity | Previously the largest owner of Suomen Avustajapalvelut, CapMan Growth is now exiting most of its holdings while maintaining a minor position. |
| Verso Capital | Bidding Company | Private Equity | A private equity firm investing in Suomen Avustajapalvelut as part of the new ownership structure. |
| Armada Credit Partners | Other Company | Company | An investor contributing to the shareholder base of Suomen Avustajapalvelut to support its growth initiatives. |
| Jerry Pasanen | CEO | People | CEO and co-founder of Suomen Avustajapalvelut, committed to advancing the company's growth and customer satisfaction. |
| Taneli Tenhovuori | Co-founder | People | Co-founder of Suomen Avustajapalvelut contributing to the strategic direction of the company. |