Sumatori Secures Funding from Toshihide Hoshiyama
Deal News | Jan 28, 2025 | Aim Group
BlissFull, the operator of the C-to-C real estate platform Sumatori based in Tokyo, has secured undisclosed funding from Toshihide Hoshiyama, founder of Reprice Co. Ltd. Sumatori, which was founded in March 2022, offers a unique proposition by allowing sellers to deal directly with buyers, eliminating brokerage fees common in the Japanese real estate market. The platform includes free AI price assessments for sellers. Sumatori stands out by charging only a system usage fee of JPY300,000 after a deal is completed. The funding announcement comes amid a landscape where traditional real estate platforms in Japan such as Suumo.jp and Lifull Homes rely heavily on real estate agency listings incorporating brokerage fees. Despite challenges, including the shuttering of similar platforms like LY Corp's HomeDirect, Sumatori, along with peers like Revo and Flie, represents a shift toward more cost-effective real estate transactions.
Sectors
- Real Estate Technology
- Financial Services
Geography
- Japan – BlissFull and Sumatori are based in Tokyo, Japan, and the context of the real estate market discussed is specific to Japan.
Industry
- Real Estate Technology – The article focuses on Sumatori, which uses a tech platform for real estate transactions, eliminating traditional brokerage fees.
- Financial Services – BlissFull has raised funding from an individual investor, highlighting the financial services aspect of growth investment in technology.
Financials
- JPY300,000 – The system usage fee charged by Sumatori once a deal is concluded, excluding tax.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| BlissFull | Operator of Sumatori | Company | The company that operates the Sumatori platform, allowing C-to-C real estate transactions. |
| Sumatori | C-to-C Real Estate Platform | Company | A platform that facilitates direct transactions between buyers and sellers of real estate without brokerage fees. |
| Toshihide Hoshiyama | Investor | Person | Founder of Reprice Co. Ltd. and investor providing funding to BlissFull. |
| Reprice Co. Ltd. | Company Associated with Investor | Company | A property sale and purchase company founded by Toshihide Hoshiyama. |
| Suumo.jp | Competitor | Company | A traditional real estate marketplace in Japan that relies on real estate agency listings. |
| Lifull Homes (Homes.co.jp) | Competitor | Company | Another traditional real estate marketplace in Japan known for agency listings. |
| Revo | Competitor | Company | A no-brokerage-fee real estate platform launched in 2018 in Japan. |
| Flie | Competitor | Company | Another platform that offers real estate transactions without brokerage fees. |
| LY Corp. | Former Competitor | Company | Previously operated the c-to-c real estate platform HomeDirect, which closed in 2022. |