Stroedter Takes Charge as Head of Category Management at Kleinanzeigen
Portfolio - People | Mar 24, 2025 | Aim Group
Kleinanzeigen, the Berlin-based general goods marketplace owned by Norway's Adevinta, announced the appointment of Dr. Kristina Stroedter as the new head of category management. Dr. Stroedter is set to spearhead the company’s category strategy through innovative and cross-functional approaches. According to Kleinanzeigen’s LinkedIn announcement, Stroedter brings a wealth of experience from previous roles in category management, strategic account direction, and business development. Her professional journey includes a distinguished tenure at Nike, where she served as the business director for clubs, feds, and players, and leadership experience as a co-founder and managing director of TeamSports.AI. Kleinanzeigen is an industry leader with over 50 million listings and 36 million monthly users. This strategic appointment aims to further strengthen its market position and drive future growth.
Sectors
- E-commerce
- Digital Solutions
- Sports and Lifestyle
Geography
- Germany – Kleinanzeigen is based in Berlin, Germany, serving as a significant player in the German e-commerce market.
- Norway – Kleinanzeigen is owned by Adevinta, a company headquartered in Norway, highlighting cross-border business operations.
Industry
- E-commerce – Kleinanzeigen operates within the e-commerce sector, providing an online marketplace for general goods.
- Digital Solutions – Dr. Kristina Stroedter has experience in digital solutions as a co-founder of TeamSports.AI, relevant to her role in category management.
- Sports and Lifestyle – Stroedter's background in sports and lifestyle, specifically during her tenure at Nike and TeamSports.AI, is relevant to her leadership role at Kleinanzeigen.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Dr. Kristina Stroedter | Head of Category Management | People | Appointed to lead category management at Kleinanzeigen with a background in strategic account direction and business development. |
| Kleinanzeigen | Target Company | Company | Berlin-based general goods marketplace with significant market presence in Germany. |
| Adevinta | Owner | Company | Norwegian company that owns Kleinanzeigen, involved in the e-commerce sector. |
| TeamSports.AI | Previous Employer | Company | A digital solutions provider for sports and lifestyle communities, co-founded by Stroedter. |
| Nike | Previous Employer | Company | Global sports brand where Stroedter was business director for clubs, feds, and players. |
| The Boston Consulting Group | Previous Employer | Company | Management consulting firm where Stroedter previously worked as a consultant. |
| Vivaldi Partners | Previous Employer | Company | Consulting firm where Stroedter previously worked, highlighting her advisory experience. |